In Case You Missed It

Luxury Futures, Tween Skincare and Gen Alpha board members

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product design
health & wellness
category - ai
category - entertainment
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sector - food & drink
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Need To Know
category - age
sector - beauty
category - design
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category - luxury
category - mobility
category - sustainability
sector - health & wellness
sector - media & technology
sector - youth
sector - luxury

Welcome to ICYMI*, In case you missed it, our weekly debrief of the trends we spotted first making it to the mainstream and the thought-provoking insights you need to know, curated by our in-house experts. 

Is luxury okay? Industry-wide reports of stalling growth are multiplying, the latest being Kering’s announcement of an 11% sales dip. While the luxury machine’s slowdown is cause for concern, new data revealed that LVMH’s global sales of handbags and perfumes surpassed those of French wine in 2023.

At the Walpole British Luxury Summit earlier this week, Walpole CEO Helen Brocklebank kicked off the day by emphasising optimism for the industry. Not only does the sector matter in terms of economic weight – accounting for about 4% of the UK’s GDP – it currently supports 454,000 jobs across the country. Moreover, one in 10 new jobs created in the UK is in luxury, according to Walpole. ‘For global customers hungry for British craftsmanship and excellence, luxury matters,’ said Brocklebank. ‘We cannot be complacent about that as a sector.’

Become an LS:N Global member now to access our upcoming analysis of the Walpole British Luxury Summit 2024 report and learn more about what’s next for the luxury industry.

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8 May 2024

Author: The Future Laboratory

Image: Air Max 270 Go, Europe


Left: Photography by Julia Cameron. Right: Blooming Sexualities by Taïs Holzhauer. Photography by Iris Rijskamp

#WeSawItComing : Tween Skincare Opportunities

Disney has teamed up with skincare brand Bubble to target the tween skincare market, releasing two kits featuring characters from the upcoming animated film Inside Out 2. This collaboration highlights the growing interest among tweens in skincare, driven by social media and influencers, with projections suggesting significant growth in the teen personal-care market.

While there are concerns about encouraging young children to focus on beauty, Bubble rather emphasises gentle skincare education, focusing on basics like cleansing and moisturising while promoting positive hygiene habits such as sunscreen use.

Back in February 2023, we forecast the rise of Tween Skincare by analysing how skincare brands refocused their attention on Gen Alpha consumers with new tween skincare lines that are gentle on the skin and educate them on building simple and positive routines.

For more insights on how to talk to Gen Alpha, access our Alphas Now and Next: From the Sandbox to Roblox macrotrend report.

‘A quarter of the oldest members of Generation Alpha say it would be very easy for them to give up social media, compared to 16% of the youngest members of Generation Z’
Pew Research Center

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