In Case You Missed It : 5 August 2024

Kamala Harris’ Yassified Marketing, champagne sales plummeting and Open-door HQs

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Welcome to ICYMI, In case you missed it,* our weekly debrief of the trends we spotted first making it to the mainstream and the thought-provoking insights you need to know, curated by our in-house experts.

As Kamala Harris announced her bid for the US presidential elections we were met with an onslaught of pop culture-influenced, girl-coded marketing. From Beyoncé reportedly giving Harris permission to use her song Freedom to the presidential candidate rebranding as a fully certified Charlie XCX brat, there has been no shortage of memes.

Take New York magazine’s themed cover, for example, a prime case of Yassified Marketing at play. ‘Now I know my ladies in the crowd love their bodies – and if you want to keep loving your body, you know who to vote for. Let’s get this done, hotties. Hotties for Harris,’ said Megan Thee Stallion speaking at the Kamala Harris rally in Atlanta. With none other than the rapper as her hype woman, the Kamalot era has well and truly begun.

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12 August 2024

Author: The Future Laboratory

Image: Megan Thee Stallion created a song and video titled Its Prime Day for Amazon, US

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PROMENADE(S) at Frieze London by Eva Jospin for Ruinart, UK

#WeSawItComing : Open-door HQs

Swiss bathroom manufacturer Laufen has unveiled its redeveloped Forum, which offers an immersive, material-forward visitor experience at the heart of its headquarters.

Patrick Lüth, managing director of Snøhetta’s Innsbruck studio, told Frame his team turned the Laufen Forum into a cinematic journey to cultivate an emotional physical space and sustain brand engagement. ‘Most companies have brand identities and manuals, but they often relate to communication material, while physical space has different requirements for delivering on those values,’ he said.

Back in August 2022, we forecast the rise of Open-door HQs by analysing how retailers were opening their HQs to the public, turning them into destinations for storytelling, transparency and deeper customer connections.

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‘These destinations also have longer-term potential as tools for recruitment – inspiring the next generation of talent to work for a company that shares their values’

Matt Poile, deputy foresight editor, The Future Laboratory

Lush Perfume Library, London, UK

Our top 5 Need to Knows of the week – curated by intern Seyi Oduwole)

: British Airways creates Bridgerton-inspired safety video

: Lush opens The Perfume Library in London

: The majority of AI decision-makers keep changing their initial plans

: Intuit Dome’s Halo Board is set to revolutionise the fan experience

: LVMH champagne sales plummet as desire to celebrate dwindles

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In Case You Missed It : 5 August 2024

Kamala Harris’ Yassified Marketing, champagne sales plummeting and Open-door HQs

Welcome to ICYMI*, In case you missed it, our weekly debrief of the trends we spotted first making it to the mainstream and the thought-provoking insights you need to know, curated by our in-house experts.

#WeSawItComing : Open-door HQs

‘These destinations also have longer-term potential as tools for recruitment – inspiring the next generation of talent to work for a company that shares their values’

Our top 5 Need to Knows of the week – curated by intern Seyi Oduwole)

Want to read more?Become a member today!

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In Case You Missed It

In Case You Missed It

In Case You Missed It

Welcome to ICYMI, In case you missed it,* our weekly debrief of the trends we spotted first making it to the mainstream and the thought-provoking insights you need to know, curated by our in-house experts.

Want to read more?
Become a member today!