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22 December 2023
Author: The Future Laboratory
Image: Metaverse Green City concept by Idu Architects, Iran
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Gucci Vault Land in The Sandbox, Global
In the dynamic landscape of luxury brands, a new wave of innovation is reshaping the concept of brand loyalty through the integration of non-fungible tokens (NFTs). Iconic names such as Prada, Gucci, Lacoste, Louis Vuitton, Dior, and Maison Margiela are leveraging NFTs to offer exclusive digital and physical experiences to their customers.
From limited-time drops to real-world perks, these brands are navigating the Web3 space, providing unique incentives and rewards to foster a deeper connection with their audience. Join us in delving into the creative ways these luxury houses are embracing NFTs to redefine loyalty in an ever-evolving market.
Global – Bottega Veneta’s dedication to preserving craftsmanship extends beyond the brand’s own IP. For the third time, the Italian luxury house is honouring craftsmen from around the globe with the Bottega for Bottegas initiative.
In past years, the Neo-collectivist activation spotlighted Italian workshops and interpretations of Italian culture by global artisans. The 2023 edition sheds light on four bottegas that are ‘experts of unique craft, who use their creativity and their inimitable skillsets to empower imagination and inspire togetherness’. In this year’s line-up, you will find Taiwanese artist Cheng Tsung Feng, kite artisan Kitai Rhee, Chinese artist Liu Wenhui and Italian bottega Modiano.
The brand explains that ‘Bottega’ translates in essence to ‘workshop’. As one of the world’s most visible bottegas, Bottega Veneta is committed to supporting other workshops based around the world. Since the start of December, the brand’s website, newsletter and Milan flagship store have spotlighted the four selected bottegas. The renaissance of craft celebration by the luxury sector is a shift we have explored in depth in our Luxury Recrafted macrotrend.
Cheng Tsung Feng for Bottega for Bottegas 2023, Taiwan
Dubai Future Forum 2023, United Arab Emirates
More than 2,500 futures professionals from more than 100 countries gathered at the Dubai Future Forum – so what did this rare confluence of futures thinkers, creatives, strategists, leaders and innovators have to say about how businesses and organisations can better anticipate future scenarios in a world of fast-paced flux?
The emphasis was on the need to transcend barriers to collaboration, to ensure sustainability becomes a holistic practice and to adopt more inclusive foresight methods in order to achieve more equitable transformations.
Three of the big themes that unfolded over two days and 70 sessions were: being comfortable with uncertainty and unpredictable change, but also accepting responsibility for taking ethical actions in building fairer futures for all; repairing and regenerating our eco-systems by utilising emerging technology carefully and consciously; and finally, ensuring that foresight adapts to newer realities by collaborating across generations, world views, values and sectors.
