In Case You Missed It

Taking smartphones away from kids, craftsmanship on TikTok and working out in the Louvre

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sector - health & wellness
sector - media & technology
sector - youth
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Welcome to ICYMI*, In case you missed it, our weekly debrief of the trends we spotted first making it to the mainstream and the thought-provoking insights you need to know, curated by our in-house experts. 

The movement to restrict smartphone access for teens is growing, fed by new research from the likes of psychologist Jonathan Haidt whose new book, The Anxious Generation, charts the damaging effects of social media and smartphone usage on young minds. In the US, author and academic Jean M Twenge – who we spoke to for our Generations: Now & Next report – called for government action. In the UK, one school is trialling locking away phones. With YouTube being the number one place for Gen Alpha to see ads, what will a dumbphone future led by digital guardian parents look like for brands?

Become an LS:N Global member now to access our Alphas Now and Next: From the Sandbox to Roblox macrotrend report and learn how, for this generation of tech natives, life without social media, smartphones and streaming services is hard to picture.

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23 May 2024

Author: The Future Laboratory

Image: Diet Paratha for Vogue India, photography by Rishi Raj, India


Left: AOI, UK. Right: Vestiaire Collective, France

#WeSawItComing : Craftsmanship on TikTok

As reported by Vogue Business, videos showing the fashion manufacturing process are going viral on TikTok as they speak to the younger generation’s growing fascination with how and where things are made. William Lasry, a former streetwear brand owner, transitioned from YouTube to TikTok in 2022 after one of his videos about the mill producing Supreme hoodies went viral. This success led him to post daily videos on fashion manufacturing, amassing nearly 500,000 followers and 5.4m likes. Lasry and other creators, like The Sourcing Guy and Garment Circle, are tapping into a growing consumer interest in the provenance and craftsmanship of fashion items.

In 2023, in our Luxury Recrafted macrotrend report, senior foresight analyst Marta Indeka forecast the rise of a Collector Mindset for luxury consumers – especially Gen Z shoppers who are increasingly curious about manufacturing and craftsmanship because they value knowledge, exclusivity and sustainability. The young cohort also seek transparency and ethical practices in fashion, moving away from logos towards understanding the origins and quality of their clothes.

For more insights on luxury, access the full report on LS:N Global.

‘As a generation raised in the streetwear era, [Gen Z] are true connoisseurs and avid archivists who value knowledge, exclusivity, community and craft,’
Marta Indeka, Foresight Analyst

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