Welcome to ICYMI*, In case you missed it, our weekly debrief of the trends we spotted first making it to the mainstream and the thought-provoking insights you need to know, curated by our in-house experts.
The movement to restrict smartphone access for teens is growing, fed by new research from the likes of psychologist Jonathan Haidt whose new book, The Anxious Generation, charts the damaging effects of social media and smartphone usage on young minds. In the US, author and academic Jean M Twenge – who we spoke to for our Generations: Now & Next report – called for government action. In the UK, one school is trialling locking away phones. With YouTube being the number one place for Gen Alpha to see ads, what will a dumbphone future led by digital guardian parents look like for brands?
Become an LS:N Global member now to access our Alphas Now and Next: From the Sandbox to Roblox macrotrend report and learn how, for this generation of tech natives, life without social media, smartphones and streaming services is hard to picture.
Louvre Museum, France
