Welcome to ICYMI*, In case you missed it, our weekly debrief of the trends we spotted first making it to the mainstream and the thought-provoking insights you need to know, curated by our in-house experts.
Everything is becoming a bit shit.
Last year Cory Doctorow coined the term “enshittification”. So, what is it? This is when digital platforms continually decay their offer - and our ability to enjoy or use them.
Highlighted in the FT last week, we saw this service phenomenon creeping further into entertainment offers last year, when our Director of Foresight Fiona Harkin touched on it in her LS:N Global 'Foresight Friday' column: "I had never really paid much attention to the ‘enshittification’ label until I had a run-in with Sky customer service this week. If you’re not familiar, it refers to when an online platform becomes more monetised and less user-orientated the longer it lasts. I now think it applies to any service'. For those brands and businesses keen to re-asses new codes of value and what value now means to consumers, be sure you're not slapped with a similar label.
For more from our experts on pop-culture, Gen Z and Gen Alpha subscribe to LS:N Global.
Little Garlic by Apple. Directed by Marc Webb, China
