NA New Year Message from Our Founders, Chris and Martin

Happy new year. 

As we begin 2026, we wanted to share a message from us both. 

At The Future Laboratory, we believe the most important question brands should be asking this year is: 

: How well do you really know your future consumer? 

Not today’s customer, but the one shaping tomorrow. 

After 25 years of working with organisations navigating change, we believe this question has never been more important. 2026 will be a defining year, and we’re looking forward to exploring what’s ahead together. 

We look forward to you joining us on the journey. 

Chris, Martin and The Future Laboratory team 

As mentioned in the video : Strategic Foresight services & case studies, Masterclasses, Events, Future Forecast 2026, and Gen Z : Global Youth Atlas

Planning your 2026 kick-offs? Let’s talk.

January is often when the most impactful strategic decisions are made. We work with organisations globally to anticipate change and build future-ready strategies that support confident decision-making throughout the year.

Here are six ways we support organisations preparing for 2026 and beyond:

: Category and Markets Research – Our tailored, data-rich reports solve business challenges, provoke thinking, fill knowledge gaps and uncover new market opportunities 

: Thought-leadership – Commission a report to position your business as an authority, connecting your expertise with market intelligence for top-tier media and prospects 

: Visualised Research Decks – Our research decks help your team envisage the future with insights, case studies and statistics – presented by our speakers or shared directly 

: Futures Presentations – Our multimedia presentations show how future trends, markets and consumer insights apply to your brand, enabling your teams to act confidently 

: Futures Scenario-planning – Using unique scenario-planning, we map future business forces, validate hypotheses and create inspiring scenarios for decisive action 

: Foresight Frameworks™ – Embed strategic foresight in your organisation with a bespoke Foresight Framework™, guiding decisions and harnessing trends to become future-ready 

If you’re planning priorities for the year ahead, you can bring our intelligence into your business as early as Q1. You can access our entire research library by becoming a member of our intelligence platform.

Book a demo today to see it in action and schedule your Strategic Foresight clinic for January.