Through input from our Futures 1000 Panel, we researched and produced a Strategic Foresight Report, videos and marketing collateral aimed internally at senior business leaders. Horizons 2030 paints an emotive yet tangible picture of the technologies that will be commonplace and routine in the lives of consumers in 2030, and their everyday impact on people.
The foresights and insights are explored through four speculative day-in-the-life of a 2030 consumer scenarios in key markets such as Germany, India, China and the US, validated and debiased through our network of Cultural Navigators. The scenarios, written in first person, offer Bacardi a way to understand how commonplace technologies will change the way people live, work and play. The report identifies the strategic opportunities for Bacardi to continue to deliver on its purpose to Make Moments Matter in 2030 and beyond.
By looking externally into future consumers’ lives, Horizons 2030 offered Bacardi a consumer-led and future-informed perspective on new revenue models beyond beautiful liquids in beautiful bottles.
As a result, business leaders have a future toolkit of strategic opportunities to help them identify which business actions to focus on today, tomorrow and in the future. Mapped against the organisation’s existing initiatives, Horizons 2030 is helping to identify which initiatives need to start and which need to be expanded to ensure Bacardi achieves its BEST10 strategy.
Finally, storytelling has inspired senior leaders’ hearts and minds to look beyond the tried and tested into the groundbreaking where true innovation can grow.
