In Case You Missed It : 22 July 2024

Blokettes, AI supporting kids’ mental health and Luxury Recrafted

Need To Know

Welcome to ICYMI, In case you missed it,* our weekly debrief of the trends we spotted first making it to the mainstream and the thought-provoking insights you need to know, curated by our in-house experts.

As Vogue Business notes, football might be over, but fashion’s obsession with football jerseys endures. Google searches for ‘England jerseys’ surged by 623% ahead of the Euro finals, while celebrities including Sabrina Carpenter and Dua Lipa have been spotted wearing jerseys, highlighting fashion’s ongoing embrace of sport. The Blokette trend, derived from #blokecore, remains robust. As highlighted in our Cannes Lions 2024 report, this truly is the year of sport.

Become an LS:N Global member now to access our analysis of Global Events such as Cannes Lions, World Retail Congress, CES and more.

Powered by:

26 July 2024

Author: The Future Laboratory

Image: Photography by Anna Shvets, Russia

Share
𝕏

Pop Up Grocer, New York, US

#WeSawItComing : Luxury Recrafted

Bottega Veneta has created a new role, director of Craft and Heritage, appointing Barbara Zanin to the position. Zanin, with the brand since 1998, will collaborate with the creative director and CEO to preserve and promote Bottega Veneta’s artisanal craft, manage artisans at the Montebello atelier and enhance the brand’s archives. She has significantly contributed to the company’s leather product development and the founding of Bottega Veneta’s artisanal training school.

In September 2023, in our Luxury Recrafted macrotrend report and in February 2024, in our Luxury States: New Codes of Luxury 2024–2025, we analysed how craftsmanship and know-how have replaced logomania and hype. Tomorrow’s luxury brands must signal status not through excess, but by acting as guardians of craftsmanship and provenance, being sustainability champions and cultural compasses.

To access the full Luxury Recrafted report, become a member now.

‘Across the board, destinations like Iceland, Norway, Finland and Sweden are increasingly appealing to families, as well as couples, groups of friends and solo travellers.’

Carolyn Addison, head of product, Black Tomato

Walk Gently

Our top 5 Need to Knows of the week – curated by foresight analyst Simar Deol)

: Mattel to make 90% of its games colour blind-accessible by 2025

: Deliveroo teams up with Mob Kitchen to upgrade home cooking

: Asics subverts weight loss content with body positivity campaign

: Arc’teryx partners with Indigenous artists on Walk Gently platform and collection

: Morrama launches mindful AI tools to support children’s mental health

Want to read more?
Become a member today!

Sign up to one of our trends intelligence platform, LS:N Global and get unlimited access to a hive of insights - from microtrends and macrotrends to market reports, daily news, research across eight industry sectors and much more.

Discover our memberships

Already a member? Click here to login

In Case You Missed It : 22 July 2024

Blokettes, AI supporting kids’ mental health and Luxury Recrafted

Welcome to ICYMI*, In case you missed it, our weekly debrief of the trends we spotted first making it to the mainstream and the thought-provoking insights you need to know, curated by our in-house experts.

#WeSawItComing : Luxury Recrafted

‘Across the board, destinations like Iceland, Norway, Finland and Sweden are increasingly appealing to families, as well as couples, groups of friends and solo travellers.’

Our top 5 Need to Knows of the week – curated by foresight analyst Simar Deol)

Want to read more?Become a member today!

Related articles:

In Case You Missed It

In Case You Missed It

In Case You Missed It

Welcome to ICYMI, In case you missed it,* our weekly debrief of the trends we spotted first making it to the mainstream and the thought-provoking insights you need to know, curated by our in-house experts.

Want to read more?
Become a member today!