Foresight in Action

On Stage and In Conversation

luxury
press
category - generation alpha
type - features
Features
category - luxury
At a time when attention is fragmented and change is constant, carving out time to think deeply about the future with our colleagues and peers can seem privilege. But it’s also vital.

Each year, our team is invited to join industry leaders, cultural commentators and policy-makers on stages around the world. These sessions become temporary spaces for asking big questions: how is value being redefined? What does it mean to engage a future generation of consumers or citizens? What role can brands, businesses and institutions play in shaping what’s next?

This spring has seen us take those conversations international. In New York and London, our co-founder Chris Sanderson shared findings from our New Codes of Luxury: Longevity and Wellbeing Strategies – a report created with Together Group – at BeautyMatter and Walpole. At both events, there was a clear sense that the idea of luxury is shifting from something we own to something we experience, nurture and sustain.

At Walpole, panel host Charlotte Keesing led a conversation, Facing New Frontiers – Wellness and Biohacking in Luxury. The panel explored how belief systems, science and asset management are reshaping the future of beauty, health and hospitality. Dr George Gaitanos of the Chenot Group underscored wellness as a dynamic balance of mind, body and spirit, advocating for proactive longevity strategies. Lucy Goff, founder of LYMA, called for a move beyond packaging toward impact, emphasising science and evidence in redefining beauty. And Kate Woolhouse, CEO of Hooke, described how elite sport methodologies are informing a more personalised, integrated approach to health.

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Published by:

27 May 2025

Author: Alex Hawkins

Image: Photography by BeautyMatter, US

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Walpole, UK

Meanwhile in Dubai, we were proud to collaborate with the Government Development and Future Office for the launch of our report Generation Alpha 2030. Held at the experimental Sxill Lab, the session brought together over 100 attendees – including ministers, educators and innovation leaders – to explore how this generation will influence learning, work and civic life in the decade ahead.

‘Building a future-fit society means empowering the next generation with critical skills, resilience and vision to scale and navigate an increasingly digital and complex world,’ writes Her Excellency Ohood Bint Khalfan Al Roumi, Minister of State for Government Development and The Future, in her foreword for our co-created report.

‘This report serves as a road map for policymakers, educators and industry leaders, by offering valuable insights into Generation Alpha’s aspirations, behaviours and expectations. By embracing agility, adaptability and nurturing their potential, we can create an environment where they thrive and contribute meaningfully to the future,’ she notes.

 

‘This report serves as a road map for policymakers, educators and industry leaders, by offering valuable insights into Generation Alpha’s aspirations, behaviours and expectations. By embracing agility, adaptability and nurturing their potential, we can create an environment where they thrive and contribute meaningfully to the future,’
Her Excellency Ohood Bint Khalfan Al Roumi, Minister of State for Government Development and The Future

Back home, we’ve been refreshing our presentations catalogue. New additions include sessions based on our latest LS:N Global macrotrends, such as New Codes of Value – which looks at how value is becoming more plural and personalised. Culture-coded Retail, which considers how cultural relevance is encouraging consumers to return to physical retail spaces, is also coming to members of LS:N Global on the 19 June. If you are a member, you can click here to RSVP. The report will be available via our shop and to book as a presentation.

If you would like to secure one of our leading presentations, either online or in person, you can get in touch with us today. If you would like to see the presentations we have available, click here to explore our presentations catalogue.

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