New Codes of Luxury: Longevity & Wellbeing Strategies

A foresight report for Together Group

featured-post
luxury
health
wellness
beauty
hospitality
health & wellness
sector - beauty
category - luxury
sector - health & wellness
sector - travel & hospitality
sector - luxury
type - case studies
Case Studies
In partnership with Together Group, The Future Laboratory has developed an in-depth foresight report examining how luxury is evolving into a transformative force that is reshaping beauty, health and hospitality. 

By 2025, the longevity sector is projected to reach £490bn ($610bn, €560bn) globally, unlocking new opportunities at the intersection of health, beauty and hospitality. From longevity-focused resorts to medical-grade skincare, people are increasingly seeking proactive, science-backed approaches to extending their lifespan and enhancing their healthspan. This shift is influencing the luxury experience economy as well as reshaping investment priorities, brand strategies and consumer expectations.

At The Future Laboratory, we worked closely with Together Group to explore how this next chapter of luxury is unfolding. Our research uncovered the cultural, technological and scientific advancements that are driving longevity from a niche wellness trend to a core pillar of luxury’s evolving value proposition. Once distinct sectors such as five-star hospitality and preventative health are now converging under a new paradigm: Transformational Luxury. 

READ THE REPORT 


 ‘We’ve seen a clear shift from hard luxury products to the world of experiences,’ says Christian Kurtzke, CEO of Together Group. ‘But we’ve now reached a critical point where the next step is to operationalise this shift – understanding how brands and destinations can authentically bring these experiences to life across different segments of the luxury market.’

Source: Christian Kurtzke, CEO of Together Group. 

Published by:

17 March 2025

Author: Alex Hawkins

Image: The Future Laboratory

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To support our findings, the report also features insights from more than 10 of the industry’s leading voices – including Sonu Shivdasani, founder of Six Senses and co-founder of Soneva; Philippe Zuber, CEO of Kerzner International; Dr Dieter Resch, CEO of Mayrlife Altaussee; and Simone Gibertini, CEO of Clinique La Prairie.

Through this foresight report, The Future Laboratory and Together Group provide a strategic framework for brands to navigate this new era, identifying key cultural shifts, emerging priorities and cross-sector opportunities that will shape the future of luxury.  

READ THE REPORT 

What’s inside the report?  

Our new report provides key insights into the changing role of luxury, including:  

1. Why luxury must evolve to meet shifting values and needs 

We explore four cultural and technological drivers redefining luxury experiences:  

  • The Total Experience
  • Prestige Personalisation
  • The Art of Becoming
  • Science as the Standard  

2. New opportunities in luxury beauty, health and hospitality 

An analysis of emerging trends shaping the future of luxury, including:   

  • Rebalancing the beauty equation 
  • Building membership wellness models
  • Designing for wellbeing 
  • Integrating longevity programming  

3. Creating the new codes of luxury 

The report concludes with strategic imperatives that redefine luxury as a platform for transformation. It provides a roadmap for brands to drive value by facilitating personal growth, health optimisation and longevity – enabling individuals to make the most of life’s most precious resource: time.  

READ THE REPORT 

 

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