The Future Laboratory has partnered with UK-based Arbor Communications to launch our Rebranding Sustainability series. In this In Conversation overview, Fiona Harkin and Stephanie Turner, co-authors of the report, unpack the ideas reshaping one of the most debated topics in business today. Watch to hear how sustainability fatigue is being challenged with bold new thinking and how to reframe sustainability through the lens of brand strategy.
Sustainability is dead. That’s quite a provocative statement, we know. Sustainability is one of the key issues our clients here at The Future Laboratory ask us about, especially as sustainability narratives are facing growing scepticism and fatigue in a post-greenwashing world. Businesses must still address these issues as political discourse and legislation intensify. So we’re re-invigorating the conversation.
Our Rebranding Sustainability series is broken down into six core reports that provide a refreshed perspective that combines forward-thinking intelligence with practical insights, and delivers on its promise to empower clients with confidence and strategies for the future.
If sustainability were a product, how would you rebrand it? What would you keep? What would you kill?
Meet the trailblazers leading the conversation
