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Cannes Lions International Festival of Creativity , the premier advertising and marketing festival, has returned to Le Palais des Festivals et des Congrès for its 71st edition. Our foresight analyst Simar Deol was reporting on the field on the best insights heard on stage, from Reddit’s CEO Steve Huffman explaining that his company’s product is ‘people, conversations and communities’ to Chrissy Teigen building trust with her followers by featuring small businesses on her Instagram.
One of the festival’s highlights was Marc S. Pritchard, chief brand officer at Procter & Gamble, who emphasised the importance of incorporating emotions into everyday routines. ‘Toothpaste, diapers and shampoo aren’t products typically associated with creativity, but that’s our opportunity to problem-solve and delight our audiences,’ he stated. Incorporating standout campaigns into his presentation, he urged advertisers to get out from behind the screen and meet key audiences in their homes or offices, or on their way to school.
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