Meet our new AI tool, Ember
Having partnered with our Together Group cousins, Metajive, in the US, we realised that this product is the next frontier for us – and one that aligns with our mission to stay at the cutting edge of what we do.
We didn’t want to over-complicate things or build something just for the sake of adding features. Our focus has been clear: create a tool that’s powerful, sleek, commercially actionable and designed around the needs of our users.
As with all Beta versions, there’s the ‘ideal’, and then there’s the brilliant, everyday reality that needs constant updating and iteration. And Ember is no exception – changes will happen daily, monthly and behind the scenes, as well as before your eyes as more visual versions come into their own. But the point is that they will happen, and we want you to be with us on the journey – feeding in, feeding back, testing your latest question or your toughest customer or client challenge against Ember’s best efforts.
Why Ember? The name reflects our values as a business:
: Empowerment and Inspiration
The idea of a glowing ember sparking change or igniting new ideas
: Progressiveness and Fearlessness
An ember is small but has the potential to grow into something powerful
: Collaboration
Just as embers can come together to create a stronger flame
: Enlightenment
Symbolising a source of light and insight
