In Case You Missed It

Avoiding the pinkwashing trap, 'Voting is Hot AF' and Prestige Pets

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Welcome to ICYMI, In case you missed it,* our weekly debrief of the trends we spotted first making it to the mainstream and the thought-provoking insights you need to know, curated by our in-house experts.

With Pride Month becoming increasingly commercialised, brands must be careful not to be tokenistic with their campaigns. One brand that got it right is Deliveroo, launching The Open Kitchen in collaboration with Queers in Food & Beverage to mentor aspiring LGBTQIA+ chefs in London. The initiative aims to increase representation in commercial kitchens across the UK, where 64% of LGBTQIA+ hospitality workers surveyed say it’s not talked about enough within their business.

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17 June 2024

Author: The Future Laboratory

Image: Moncler Poldo Dog Couture, Italy

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Voting is Hot AF by Saatchi & Saatchi, UK

#WeSawItComing : Prestige Pets

Pharrell Williams wants you to dress better for your dog walks. In his latest venture as creative director of Louis Vuitton Men’s, the singer, producer and fashion designer has unveiled DOG LVers, a collection for ‘dandy dog walkers’.

The collection features menswear adorned with dog-related details such as footwear patterned with Dalmatian dots, a double-dog portrait silk souvenir jacket, dog portrait bandanas and best-in-show rosettes. As for pet accessories, items such as a bowl, harness, collar and monogrammed kennel are available for pampered pooches.

Back in 2022, in our Prestige Pets report, we forecast how fashion brands are getting serious about the once-novelty category of pet apparel, recognising that petwear is quickly becoming the new childrenswear category as Millennials and Gen Z choose to procreate later or not at all.

For more insights on the luxury pet market, access the full report on LS:N Global.

‘Something I was personally looking for as a dog owner was something of quality that I could invest in, similar to buying a handbag’

Mandy Madden Kelley, founder, Pagerie

Louis Vuitton spring/summer 2025 DOG LVers Men’s Pre-collection, France

Our top 5 Need to Knows of the week – curated by creative foresight analyst Emily Rhodes)

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In Case You Missed It

Avoiding the pinkwashing trap, 'Voting is Hot AF' and Prestige Pets

Welcome to ICYMI*, In case you missed it, our weekly debrief of the trends we spotted first making it to the mainstream and the thought-provoking insights you need to know, curated by our in-house experts.

#WeSawItComing : Prestige Pets

‘Something I was personally looking for as a dog owner was something of quality that I could invest in, similar to buying a handbag’

Our top 5 Need to Knows of the week – curated by creative foresight analyst Emily Rhodes)

Want to read more?Become a member today!

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