The Future of Longevity : Expert Panel Discussion

Key takeaways

: Longevity is shifting from hype to evidence-based practice, elevating standards for reverse‑ageing advances in skincare

: Consumers expect transparent science with the role of AI in decoding clinical data

: Brands that connect community and connection for wellbeing build loyalty

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Defining Longevity

We kicked things off by addressing what longevity is. Lucy Goff, founder and CEO, LYMA, noted:

‘The word ‘wellness’ doesn’t mean anything scientifically – wellness could be a supplement or it could be a candle, a yoga mat or even a smile. It could be anything.’

The discussion asked whether the point of longevity is to bring scientific research to beauty and wellness – and whether that aim has been overshadowed by the term being used as marketing. It feels similar to our earlier mapping of how sustainability language became overused as a communication tool. Explore our work on reframing sustainability to learn more.

‘There are very, very few brands that actually know they are providing some kind of longevity benefit in whatever they sell. And I think that we need some regulation in place’ – Lucy Goff, founder and CEO, LYMA

With the rise of AI, it is now easier for the public to decode science and read clinical data that only specialists might have understood before.

Beauty’s Reverse Ageing

Cindy Palusamy, founder, CP Strategy, posed a practical question: How can we live better? It’s not just about living to 120 years old, but about living more comfortably and at a higher level of everyday health.

She explored how this idea has moved into the beauty space. Large companies have focused on skin as the most visible area and have invested in significant research to understand not only anti-ageing but the potential to reverse ageing.

How do we discuss longevity and ageing in a way that feels meaningful? We explore the trend of reframing ageing – the language of ageing is changing, and science and storytelling must follow – in our Longevity Effect report, where we also discuss what this means for women’s health in the sector.

Community, Connection and Health

Together Group’s senior vice president of beauty and wellness Madeleine Boyd observed a stat that is often cited by global health bodies, that social isolation can be as harmful as smoking 15 cigarettes a day (source: hhs.gov).

Community is one of the areas where we can most effectively build better health in Britain and beyond.

‘Because of Covid, the desire and the need for people to come together has grown significantly, and places are now emerging around the world – private clubs, where people with shared interests can find some form of wellbeing’ – Luca Del Bono, founder and CEO, ONDA.

For those who couldn’t join us at the breakfast briefing, we have an on-demand webinar. Here, author of The Longevity Effect and director of strategic foresight Alex Hawkins uncovers the strategies defining the new era of wellness.

Of course dive straight into the report itself.
Download for *free* here

Watch Alex giving an overview of our new Longevity Effect research here.