In Case You Missed It

Global Fashion Summit, Quiet Mode and Retro Canned Fish

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Welcome to ICYMI, In case you missed it,* our weekly debrief of the trends we spotted first making it to the mainstream and the thought-provoking insights you need to know, curated by our in-house experts.

After attending the Global Fashion Summit in Copenhagen in May, I cannot stop thinking about this SNL skit, a fictional ad promoting Shein’s doppelgänger Xiemu. The Subversive Sustainability Ad echoed the key takeaway from the summit – fashion’s big sustainability issue doesn’t need a publicist any more. What is needed? Less talk, more action. As Paul Polman, former CEO of Unilever, campaigner and co-author of Net Positive, said on stage: ‘We continue to create problems at a faster pace than we create solutions. Less bad is still bad.’ More on that in our upcoming event debrief on LS:N Global.

Become an LS:N Global member now to access our Global Events section, where members can find summaries of the best insights from the Global Fashion Summit, World Retail Congress, Milan Design Week and more.

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10 June 2024

Author: The Future Laboratory

Image: Pangaia ReWear platform allows shoppers to buy and sell pre-loved Pangaia apparel, UK and Ireland

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Habitas, AlUla, Saudi Arabia

#WeSawItComing : Quiet Mode

The Pinterest Summer 2024 Travel Report has revealed that consumers are looking to swap the hustle and bustle of daily life for serene landscapes and digital detoxes this year; searches for ‘quiet life’ rose by 530% on the social media platform between February 2023 and February 2024.

According to Pinterest, demand for ‘quiet life travel’ is driving interest in ‘solo travel’ too, with searches for the term up by 35% on the previous year. Searches for ‘cabin in the mountains’ also rose by 180%, while searches for ‘national park’ were up by 250% and those for ‘glamping aesthetic’ increased by 260%.

Overwhelmed by the polycrisis, consumers are searching for off-grid escapes to turn down the volume on everyday life. In May 2023, our Quiet Mode microtrend report identified how technology companies have introduced noise-cancellation features to help consumers protect their mental health. Now, travel companies must look to build quiet modes into their holiday offerings too, facilitating intentional reflection for maximum relaxation.

For more insights on technology, access the full report on LS:N Global.

‘Brands need to consider what quiet means for their consumers and how to give it to them. Otherwise, they may just put you on mute’

Carly Ettinger, US foresight analyst

Wildfish Cannery rebrand by Young Jerks

Our top 5 Need to Knows of the week – curated senior foresight analyst Marta Indeka

: Christofle serves humour and elegance at French Open

: Strava launches new initiatives to boost female participation in sports

: Wildfish Cannery returns to its roots with retro packaging

: Cambridge researchers pioneer low-emission concrete

: Seed Health introduces innovative vaginal symbiotic

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In Case You Missed It

Global Fashion Summit, Quiet Mode and Retro Canned Fish

Welcome to ICYMI*, In case you missed it, our weekly debrief of the trends we spotted first making it to the mainstream and the thought-provoking insights you need to know, curated by our in-house experts.

#WeSawItComing : Quiet Mode

‘Brands need to consider what quiet means for their consumers and how to give it to them. Otherwise, they may just put you on mute’

Our top 5 Need to Knows of the week – curated senior foresight analyst Marta Indeka

Want to read more?Become a member today!

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