Welcome to ICYMI*, In case you missed it, our weekly debrief of the trends we spotted first making it to the mainstream and the thought-provoking insights you need to know, curated by our in-house experts.
After attending the Global Fashion Summit in Copenhagen in May, I cannot stop thinking about this SNL skit, a fictional ad promoting Shein’s doppelgänger Xiemu. The Subversive Sustainability Ad echoed the key takeaway from the summit – fashion’s big sustainability issue doesn’t need a publicist any more. What is needed? Less talk, more action. As Paul Polman, former CEO of Unilever, campaigner and co-author of Net Positive, said on stage: ‘We continue to create problems at a faster pace than we create solutions. Less bad is still bad.’ More on that in our upcoming event debrief on LS:N Global.
Become an LS:N Global member now to access our Global Events section, where members can find summaries of the best insights from the Global Fashion Summit, World Retail Congress, Milan Design Week and more.
Wildfish Cannery rebrand by Young Jerks
