#WeSawItComing: Adaptive Appetites
Snacking is recession-proof according to the fifth annual State of Snacking report by Mondelēz International and The Harris Poll which indicates that despite the cost of living crisis, snack spending remains stable.
Surveying 3,683 adults from 12 global markets, the report found that two-thirds (66%) of consumers indicate that they have not significantly altered their snack spending habits, even as they become more price-conscious.
Almost nine in 10 global consumers continue to snack daily (88%) and of these snackers, 60% report enjoying a snack twice daily. Many consider snacking a ritual, with 75% of people consuming snacks at special moments or times of day.
Back in 2022, in our Adaptive Appetites macrotrend report, our art director Savannah Scott forecast that an indulgence paradox will continue to reshape the future trajectory of food and drink businesses. Despite this push to frugality in production, a desire to celebrate and take pleasure in eating, drinking and indulging prevails.
Corpse Paint Collaboration by Liquid Death and Elf Beauty, US
