In Case You Missed It

AI couture, recession-proof snacks and getting dumped due to Mercury retrograde

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category - ai
category - entertainment
category - fashion
sector - food & drink
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sector - beauty
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Welcome to ICYMI*, In case you missed it, our weekly debrief of the trends we spotted first making it to the mainstream and the thought-provoking insights you need to know, curated by our in-house experts. 

‘AI doesn’t have taste; it is whoever is using the AI that gives it taste,’ said fashion designer Norma Kamali Inc. on stage at The Business of Fashion Professional Summit 2024. In fact, she has been teaching AI her own taste in the past few months.

Collaborating with generative AI creative studio Maison Meta , 78-year-old Kamali has been training a custom AI model to produce new designs based on an archive of more than five decades of her work. ‘My archive is a source of creativity for me, there is a lot of history and brand DNA there. I’m so excited about AI and its possibilities – it’s this idea that the train left the station, so get on the train otherwise you miss an extraordinary part of life,’ she said.

Become an LS:N member now to access the best insights from the BoF Professional Summit 2024 and learn more about the future of fashion and technology.

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9 April 2024

Author: The Future Laboratory

Image: Bompas & Parr


Left : Patella Crescenda by House of Thol, The Netherlands. Right : Snoot by Harriet Almond

#WeSawItComing: Adaptive Appetites

Snacking is recession-proof according to the fifth annual State of Snacking report by Mondelēz International and The Harris Poll which indicates that despite the cost of living crisis, snack spending remains stable.

Surveying 3,683 adults from 12 global markets, the report found that two-thirds (66%) of consumers indicate that they have not significantly altered their snack spending habits, even as they become more price-conscious.

Almost nine in 10 global consumers continue to snack daily (88%) and of these snackers, 60% report enjoying a snack twice daily. Many consider snacking a ritual, with 75% of people consuming snacks at special moments or times of day.

Back in 2022, in our Adaptive Appetites macrotrend report, our art director Savannah Scott forecast that an indulgence paradox will continue to reshape the future trajectory of food and drink businesses. Despite this push to frugality in production, a desire to celebrate and take pleasure in eating, drinking and indulging prevails.


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