In Case You Missed It

Millionaire Millennials, touching grass and the plight of female gamers

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product design
health & wellness
category - ai
category - entertainment
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sector - food & drink
type - need to know
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category - age
sector - beauty
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category - devices
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category - mobility
category - sustainability
sector - health & wellness
sector - media & technology
sector - youth
sector - luxury

Welcome to ICYMI*, In case you missed it, our weekly debrief of the trends we spotted first making it to the mainstream and the thought-provoking insights you need to know, curated by our in-house experts. 

Female Gamers and the danger of the digital landscape

Swathes of female gamers conceal their gender in-game to avoid online abuse, let that sink in.

Although women make up almost half of gamers globally: 46% in the US, 47% in Europe, 48% in Australia and 37% in Asia (source: Geena Davis Institute on Gender in Media), and spend more money in-game on skins and character customisation, they still face unmatched levels of sexism, misogyny and abuse from their male peers. Recently, cases of digital sexual assault and rape in the metaverse and gaming worlds.

Women gamers often receive verbal abuse from men, which can be so extreme that one in 10 report feeling suicidal, according to Sky News.

In our new Communities report titled Women Who Play, we give the mic to several female gamers and experts – from Singapore to Poland and the United States – who unveil the specificities, challenges and hopes of the global female gamers community.

Become an LS:N member now to access the report and learn more about how, as gaming continues its advance as a key tool for consumer engagement, women gamers are now demanding their share of the spotlight.

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5 March 2024

Author: The Future Laboratory

Image: Get Into Your Youniverse by VMLY&R and Dell XPS


AI imagery by The Future Laboratory, UK

#WeSawItComing : The Great Wealth Transfer 

The 2024 Knight Frank Wealth Report released this week suggests Millennials could soon become the ‘richest generation in history' despite the current economic turmoil and their difficulties in getting on the property ladder. This significant boost in generational wealth will occur as a transfer from older, property-rich generations; the Silent Generation (born from 1925 to 1945), the Baby Boomers (1946-1964), and the oldest cohort of Generation X (1965-1979), who between them have more than £2.5 trillion ($3.15 trillion, €2.92 trillion) tied up in their homes.

On top of property, the shares, bonds, and assets older generations have accumulated will go to Millennials. This transfer of equity will make the generation wealthier than all their predecessors. The report expects a 'seismic' windfall over the next two decades, as £71 trillion ($90 trillion, €83 trillion) of assets move between generations in the US alone.

Back in September 2023, our co-founder Martin Raymond unveiled The Future Laboratory's The Great Wealth Transfer report at the Modern Affluence Summit. In this analysis, he forecast how this phenomenon of multigenerational wealth transfer will be significant in the US, where a total of £67.5 trillion ($84.4 trillion, €78.7 trillion) will be transferred to Gen Z and Millennial heirs by 2045 (source: Cerulli).

Access the free report now:

Girls Just Wanna Grow Plants by Leo Burnett for Agency for Nature, UK

Our top 5 Need to Knows of the week – curated by by creative foresight analyst Gabriela Białkowska :


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