Inside the Series
Changing the language
Sustainability as we know it is dead. Long live sustainability. A new approach is needed that changes the language for a positioning and narrative reset, reflecting today’s blended physical and digital realities. This report explores three sustainability values that are ripe for rebranding: Invisibility, Proactive Luxury and Future Legacy.
Evolve the product
Some things are meant to last. Others are meant to disappear. As industries phase out wasteful systems, extinction becomes an innovation opportunity. Reshaping materials, ownership and circularity now define the next era. Learn how to design for extinction, from planned obsolescence and branding forever to circularity as an investment magnet.
Translate, don’t transplant
The third report in our Rebranding Sustainability series looks at how localisation can become a powerful marketing tool and a meaningful sustainability strategy in one. Knowing exactly where, why and for whom something was made supports business resilience and is a powerful message.
SURI, UK
New Naturalism
Evolve your values
What a brand feels like matters as much as, if not more than, what it says. It isn’t messaging but experiences and spaces that drive trust. In a post-verbal, post-greenwashing world, sustainability must be felt to be believed. This report looks at how to make sustainability real – something tactile that you see, feel and move through so it is no longer a campaign or statement, but a designed environment.
Create new experiences
Nature doesn’t start over. It adapts, layer by layer. When marketing budgets are squeezed while consumer expectations rise, we argue for evolution over reinvention, and how mimicking nature’s intelligence can guide smarter, more resilient marketing. Afterall, a brand’s sustainability stories shouldn’t need to start from scratch. They can evolve in public, layer by layer.
: #6 Future Selves
Check your customer
The final report in this compelling series captures how tomorrow’s consumer will integrate sustainability into their lives. Delve into the life of a Material Minimalist and other future typologies outline by guest contributors and sustainability experts.
