A global leader in beauty 

Foresight Programme

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beauty
technology
design
innovation
category - strategy
sector - beauty
type - case studies
Case Studies
Future Challenge: What are the disruptive future beauty and wellness trends and how can our brands use them to continually drive innovation and retail their market-leading position? 

We were asked to refresh a global framework of key macro- and beauty trends with the ultimate goal of ensuring trend sufficiency as well as to inform the creation of new trends and future growth opportunities across multiple business units. 

By using our proprietary foresight methodology to refresh a set of bespoke macro-drivers, consumer value shifts, beauty themes and how these trends could affect specific business units including skincare, make-up, fragrance and haircare across a number of key time horizons – three, five and 10 years – and the implications for innovation.   

This update included expert interviews, local and regional nuances using cultural navigators in major cities globally, and further validation and prioritisation through a brand tracker and trend qualifier using quantitative surveys.

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Published by:

4 November 2024

Author: Rachele Simms

Image: The Future Laboratory

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The existing framework was refreshed and translated into 12 new opportunity areas which set the parameters for NPD innovation across multiple regions. Local market addendums for China, the US, Europe, the Nordic countries and South Korea were provided to highlight local translations, nuances and evidence.   

Creation of a Foresight Framework focusing on the nascent stages of a movement has enabled the business to anticipate, create and implement future opportunities before they reach the early majority.  

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Strategic Foresight at the heart of your organisation

As one of the world’s most renowned futures consultancies, we believe strategic foresight should sit at the heart of any organisation. Our methodology prioritises the trends set to disrupt your category and understand the impact on your business to get ahead of the competition and prepare for tomorrow. 
 
 

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