In Case You Missed It

The Bollywood opportunity for luxury brands, Nature Stakeholders and Vinted’s success

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Welcome to ICYMI*, In case you missed it, our weekly debrief of the trends we spotted first making it to the mainstream and the thought-provoking insights you need to know, curated by our in-house experts. 

Are you hooked on Netflix’s captivating new period drama Heeramandi: The Diamond Bazaar? The show is based on the Indian independence movement against the British Raj and peeks into the lives of 1920s tawaifs (courtesans) in the red-light district of Heera Mandi, Lahore.

Every scene is dripping with decadence, luxury and indulgence. The fashion, courtesy of luxury Indian brand Rimple & Harpreet, necessitated two years of research and deep dives into archival materials. In an interview with Times Now, the designer duo said they aimed to deliver costumes that are ‘deeply rooted in the vibrant cultural mosaic of the era, with a meticulous focus on historical authenticity.’ In our State of Luxury: India market report, foresight analyst Simar Deol highlighted the necessity for luxury brands to recognise local culture and craftsmanship to find resonance in the region.

Bollywood plays a crucial role as a powerhouse bringing Indian culture to 1.4bn Indian citizens, the Indian diaspora and an international audience via platforms like Netflix. Heeramandi: The Diamond Bazaar has already made history as the second most-watched non-English series in its first week on Netflix, garnering 4.5m views.

Become an LS:N Global member now to access our Luxury States: New Codes of Luxury 2024–2025 macrotrend report and learn more about how brands must be actively seeking to create, curate and lead culture.

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13 May 2024

Author: The Future Laboratory

Image: Diet Paratha for Vogue India, photography by Rishi Raj, India


Left: Patagonia, US. Right: Yvon Chouinard, founder of Patagonia, US

#WeSawItComing : Nature Stakeholders

Nature has become an official artist on Spotify through the Sounds Right initiative launched by UN Live, with royalties collected by Brian Eno’s EarthPercent charity to support global climate action.

Artists such as Ellie Goulding have released tracks co-crediting nature, to inspire millions of music fans to value and protect the environment. A significant portion of royalties and revenues will be donated to biodiversity conservation projects.

Back in October 2022, we forecast the rise of Nature Stakeholders and analysed how some innovative organisations were electing nature as a legal stakeholder. For some, like Faith in Nature, this meant incorporating a role representing nature’s rights on its board of directors. For Patagonia, it was about dedicating profits to environmental conservation, vividly illustrating a shift from profit-driven to planet-driven objectives. For Spotify now, it is to ensure funds are properly allocated to projects protecting Mother Nature forever.

For more insights on Nature Stakeholders, access the full report on LS:N Global.

‘We are going to give away the maximum amount of money to people who are actively working on saving this planet’
Yvon Chouinard, founder of Patagonia

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