Breakfast Briefing : Expert Voices Driving Next-Gen Insights

In a bid to understand the future of Gen Z in an increasingly uncertain world, The Future Laboratory – and an expert panel of cultural navigators – unveiled insights from its Gen Z : Global Youth Atlas report at its quarterly, members-only Breakfast Briefing, held at London social club The Roof Gardens. Here is a glimpse of what was revealed, with compelling insight into the mindset of tomorrow’s consumers.

If tomorrow’s consumers are already reshaping today’s markets, are you keeping up? Welcome to Gen Z : Global Youth Atlas.

Our Global Youth Atlas draws on research conducted in 11 locations and the perspectives of nearly 40 contributors. In these pages, you’ll access a snapshot of each cohort, packed with insights, statistics and case studies that help you step into the shoes of a 20something Saudi, Singaporean or Canadian. Purchase the report from our shop.

Senior foresight analyst Rose Coffey and creative lead Emily Rhodes gave attendees an overview of two regions (Kenya and South Korea) explored in our macrotrend report.

Partners of The Future Laboratory gain access to on-demand webinars and exclusive events, from Breakfast Briefings to private dinners, unlocking deeper, practical insight into the research. Become an Intelligence Partner.

Alice Crossley, deputy foresight editor at The Future Laboratory; Margaux Bang, creative strategist at global experience marketing company Sparks; and Darshita Goyal, freelance culture writer and brand strategist, formed a panel offering a cross-sector view into Gen Z from their home countries of the UK, Canada and India.

23 April 2026

Author: Ayesha Evans

Image: The Future Laboratory, UK

Gen Z in the UK

: How can your brand compete with the desire for online connection and give real life experiences?

: How are UK Gen Z raising the next generation?

: From cocktail culture to tasting menus, are you meeting the demand for novelty for hospitality brands?

Gen Z in Canada

: How can you tap into Canadian Gen Z’s values-driven mindset?

: Brands need to appeal to Canadian Gen Z as individuals, but also to create spaces that allow for community

: Are you considering sustainability and your ethical practice when trying to break into this cohort?

Gen Z in India

: Have you considered how optimism and ambition change purchasing decisions from Indian Gen Z to Gen Z in the West?

: Gen Z feel a desire to be involved. Harness this to capture honest feedback about your product

Access our Gen Z: Global Youth Atlas, full research library and human-led intelligence through a partnership with us, enhanced by direct input from our future experts, delivered via presentations, workshops and Strategic Foresight Briefings.

Drawing on 25 years of futures intelligence, our Strategic Foresight Briefings (SF:IB) hardwire you into the bespoke shifts that matter most:

: Your sector growth – and the essentials driving it
: Your industry trends – and the disruptors defining them
: Your future consumers – and how to target them
: Your brand threats – and how to outmanoeuvre them

Each briefing begins with an upfront conversation with our team, ensuring every session is tailored to your priorities, market and growth trajectory.

Learn more about our thought leadership offering to set your brand apart and stay ahead of the competition.

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Breakfast Briefing : Expert Voices Driving Next-Gen Insights

Learn more about our thought leadership offering to set your brand apart and stay ahead of the competition.

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