Dell 2035

Futures Scenario Planning

Case Studies

Future challenge: Seismic shifts happening today will create a long-term global impact, reshaping the way we work, live and play over the next decade. We helped Dell to identify and adapt to future opportunities and challenges to continue to thrive to 2035 and beyond. 

Day to day human lives are changing, driven by socio-cultural shifts reshaping the way people live, work and play.

To remain relevant and meaningful in society, computing and technology will need to adapt to serve a world with vastly different needs to anything we’ve known before. 

How can Dell’s Experience Innovation Studio provide the business with a vision for what the future could look like and inspire it to align and adapt to stay relevant in that time frame? 

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‘The Future Lab did an amazing job guiding us through a far-future project. They helped us sharpen the focus on a large and ambiguous project to ensure that we had actionable output. The work they did for us will serve as a backdrop for most of our projects in the next few years. They are a pleasure to work with in addition to being exceptional at their jobs.’

Source: Lindsey Everett-Lawrence,  Dell Global Innovation Studios.

Published by:

4 November 2024

Author: The Future Laboratory

Image: Google DeepMind

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We conducted strategic research to examine and evidence the STEEP factors driving long-term change and explore their impact on humans; arriving at a set of key inflection points that will impact the way we will live, work and play in 2035. 
The results were used to develop not one, but four future scenarios: The Probable, Possible, Problematic and Promising to provide Dell with a rounded and provoking view of the world in the future.

In a detailed far future scenarios report, brought to life by ‘day in the life’ fictions, insight analysis and an executive summary, we show how the long-term fallout of shifts today could reshape the global landscape of 2035 in four distinct trajectories to disrupt the role, purpose and direction of Dell’s brands and business, helping Dell identify future challenges, opportunities and threats against current thinking. 
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The report and scenarios act as a springboard for Dell to consider its place, purpose and viable business offering in a Probable, Possible, Problematic and Promising future. The insights provoke strategic thinking, insight derivation and action mapping for the future that help Dell make the most informed, rounded and innovative strategic decisions today.

The insights influence how Dell re-imagines its business and what plans to put in place today for their preferred future.

The scenarios and insights will also provide direct input into Dell’s Innovation Studio vision and beliefs and specific project based teams across design, innovation, software and hardware.

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What is your future going to look like in the next 10, 20, 50 years?

Our Far Futures programme contains an amalgamation of strategic research and futures tools to identify a set of scenarios that might indicate our clients’ future, enabling them to be more provocative and speculative as they look more long-term.

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