In Case You Missed It

Fashion’s technological frontier, Nike’s Hottie State of Mind and Dartmouth men’s basketball team unionises

need to know
product design
health & wellness
category - ai
category - entertainment
category - fashion
sector - food & drink
type - need to know
Need To Know
category - age
sector - beauty
category - design
category - devices
category - luxury
category - mobility
category - sustainability
sector - health & wellness
sector - media & technology
sector - youth
sector - luxury

Welcome to ICYMI*, In case you missed it, our weekly debrief of the trends we spotted first making it to the mainstream and the thought-provoking insights you need to know, curated by our in-house experts. 

From the death-knell of ultra-rapid fashion trends – see ‘mob wife’ – to the practical use cases for artificial intelligence, this year’s annual professional summit at The Business of Fashion brought together pioneers from the fashion and technology sectors to discuss the tech-led trends shaping the industry.

Discussion revolved around cutting through the noise, especially as algorithms decide which content to boost. For brands, this means resisting the urge to jump on the bandwagon of every minor trend. Instead, brands are advised to anchor themselves in their history, culture, values and aesthetic. Playing the long game will not only bring monetary success, it will also create a community of loyal customers – which is the only metric that really matters.

Become an LS:N Global member now to access our event download – plus more analysis from leading global events – and learn more about the future of engagement and connectivity.

Powered by:

5 April 2024

Author: The Future Laboratory

Image: Bentel’s Box Bag by Nik Bentel Studio, US


Left : Polo Ralph Lauren exclusively for Morehouse and Spelman Colleges, US. Right : Blooming Sexualities by Taïs Holzhauer, picture by Iris Rijskamp, Design Academy Eindhoven, 2022

#WeSawItComing: Nike ’s Hottie State of Mind

Rapper Megan Thee Stallion stars as the supportive trainer in a new Nike ad promoting balance and wellness. The ad features Megan intervening in various scenarios and encouraging women to push themselves, enjoy both a bag of potato crisps and a green juice after a workout, and to switch off their phones to practise mindfulness while going on a walk or run.

Throughout the clip, the rapper uses AAVE (African-American Vernacular English), remains her authentic self with her big curls and long nails, and encourages everyone to embrace the ‘Hottie State of Mind’.

Back in March 2023, in Yassified Marketing, deputy foresight editor Dan Hastings analysed how AAVE has been appropriated by all corners of the internet. But by focusing on cultural appreciation rather than appropriation, brands can simultaneously sell authenticity and empower Black women.

Nike embodies this nuance with this long-term partnership with Megan Thee Stallion that includes a collaboration with a range of sportswear and funding her advocacy for mental health resources through initiatives like Bad Bitches Have Bad Days Too. Not only is Nike celebrating the rapper for being herself, it is also empowering Black women who look and sound just like her.


Want to read more?
Become a member today!

Sign up to one of our trends intelligence platform, LS:N Global and get unlimited access to a hive of insights - from microtrends and macrotrends to market reports, daily news, research across eight industry sectors and much more.

Discover our memberships

Already a member? Click here to login