#WeSawItComing: Nike ’s Hottie State of Mind
Rapper Megan Thee Stallion stars as the supportive trainer in a new Nike ad promoting balance and wellness. The ad features Megan intervening in various scenarios and encouraging women to push themselves, enjoy both a bag of potato crisps and a green juice after a workout, and to switch off their phones to practise mindfulness while going on a walk or run.
Throughout the clip, the rapper uses AAVE (African-American Vernacular English), remains her authentic self with her big curls and long nails, and encourages everyone to embrace the ‘Hottie State of Mind’.
Back in March 2023, in Yassified Marketing, deputy foresight editor Dan Hastings analysed how AAVE has been appropriated by all corners of the internet. But by focusing on cultural appreciation rather than appropriation, brands can simultaneously sell authenticity and empower Black women.
Nike embodies this nuance with this long-term partnership with Megan Thee Stallion that includes a collaboration with a range of sportswear and funding her advocacy for mental health resources through initiatives like Bad Bitches Have Bad Days Too. Not only is Nike celebrating the rapper for being herself, it is also empowering Black women who look and sound just like her.
Megan Thee Stallion and Nike, Hot Girl Systems
