Future Forecast 2020

category - customer experience
type - trends
category - sustainability
Our Foresight researchers have identified 50 consumer trends that will define the coming year in our latest trend report.

Uncertainty and division have defined the Tumultuous Teens. With the American President facing possible impeachment and a mercurial Prime Minister safely ensconced in Downing Street for another five years, it’s never been more important to understand how changing consumer behaviour will drive new cultural movements, innovations and identities.

In the Future Forecast 2020, we look at how people will seek businesses that align with their own personal missions, be it through activism, open and honest dialogue, long-term sustainable thinking, co-creativity or experiential escapes.

You will discover 50 essential trends that will define 2020 and beyond in beauty, drink, fashion, food, health and wellness, luxury, media, technology, retail, travel and hospitality, and youth. Featuring trends from Auralux Experiences and Health-conscious Cars to Elevated Shaving and Sex Re-education, we will help you cut through the noise and get a quick and clear understanding of the key consumer shifts.

We also bring you exclusive innovator interviews and thought-leadership pieces from key industry disruptors who shed light on their sectors’ future.

However you’re feeling about the current state of the world, it’s the perfect time to look forward and strategise. The coming decade will be the most transformative yet, so we hope this report will inspire you to make a better future happen.Download future forecast 2020

Published by:

20 January 2020

Author: The Future Laboratory

Image: The Tide brand identity by Droga5 London



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