This research builds on the findings of The Future Laboratory and Together Group’s 2025 New Codes of Luxury: Longevity & Wellbeing Strategies report, which identified the convergence of beauty, health and hospitality as a defining force. What has changed is the pace and commercial seriousness of that convergence, and the entry of new sectors into the mix.
The transformation economy, a concept explored in that report, has continued to evolve: consumers are seeking experiences that meaningfully change them. In many ways, longevity is the ultimate expression of that shift. And our research reveals what consumers want from that promise: more life in their years, not just more years. ‘At its heart, what longevity’s going to do as part of a transformation economy is challenge the very nature of what we think is lifestyle – and therefore the whole flow of what we now call and perceive to be the lifestyle industries,’ says Chris Sanderson, co-founder and chief creative officer at The Future Laboratory.
The brands that succeed in this space will move beyond products to become long-term partners in health, vitality and transformation.
What can brands learn from the research to lead within it?
Targeted Skin-Tightening Concentrate A43 by Typology, Paris