Let's begin with what Jolie is, and the solution it's bringing to the beauty sector.
Ryan Babenzien: Jolie is a filtered shower head that removes chlorine, heavy metals and other contaminants from your shower water. After experiencing dry skin for years, we began to explore whether water was a possible problem. We found that water was not only a problem – it was the problem.
When we think about the beauty industry and the mass of products that are launched every year that promise to nourish your skin or shine your hair, we don’t consider that these products are prescriptive as a result of contaminated water. In the US, we chlorinate water to disinfect it and kill bacteria, but does chlorine need to be there when we're showering? No. Filtering your shower water is really step zero when it comes to your beauty regime – a way of fixing the root cause.
Arjan Singh: To add to that, regardless of the brand or the price of the skin or hair product you're using, if you don't have better water, then those products won't have the highest degree of efficacy because the contaminants in the water are causing problems.
How does Jolie’s purifying shower head work?
AS: It can replace your current shower head by being screwed on and off like a light bulb. There’s also a filter inside the neck, which is much like a filter you might use for your drinking water, an air conditioner or air purifier. Through our extensive research and studies by third-party independent labs, we’ve found the two best filter media for the shower. The first is KDF-55, which is copper and zinc shavings, and the second is calcium sulphate. Both not only remove chlorine, but also heavy metals such as arsenic, lead and mercury from the water. While other filters already exist on the market, these are cheaply made and more than half of the material in these filters isn’t doing anything, whether it’s an 8-, 10- or 15-stage filtration system or has added rose quartz, it's more a marketing gimmick.
