Be a respectful data partner: Consumers understand the value of sharing data, but privacy and ethical concerns persist, especially in private spaces. To be trusted and welcomed in, brands must integrate honest and respectful feedback loops, using opportunities to learn and improve, but with transparency and authenticity on safeguarding and compensation for sharing intimate data.
Prioritise cohesion in the brand journey: Define how creative brand-building can be embedded into the in-home customer journey when it is outside of your brand’s ‘owned’ environments. Ensure each touchpoint is cohesive in delivering a meaningful and enriching brand experience that feels integrated into the home rather than intrusive.
Reposition customer service teams: Adopt policies to enable sales associates to work from home. Live-streaming, virtual showrooms and online consultations are providing ways to engage meaningfully with customers remotely and are highly influential marketing channels from which to drive and deliver sales.
Foster socialisation: To combat the disappearance of third spaces and aid people seeking in-person connections, create opportunities for consumers to connect and engage in their local communities. Like Pickme and Vrienden, integrate consumers into brand operations and reward them for their engagement.
Behave like an Elastic Brand: Brands must resist linear and generalised marketing and CX, instead developing the ability to shape-shift and adapt to meet multiple, nuanced and contradictory needs in the same space, matching consumers’ more fluid and agile lifestyles.
We apply our foresight intelligence directly to your business through our in-person Strategic Advisory
We work directly with global brands and businesses to turn our LS:N Global foresight into strategic decision-making tools that align clients’ current business objectives with these future scenarios.
When you want to kick-start thinking and fast-track your future decision-making, our job is to make your work easier, sharper, deeper and strategically actionable. We have designed our Applied Foresight Sprints™ as an inspiring and interactive way for brand teams to engage with foresight. The workshops offer a range of our productised proprietary intelligence to fast-track your future.
Many of our clients over the years – from internal research, insight and brand teams – have engaged with our Strategic Advisory to better understand the future outlook of a specific sector, category or pillar.
Our Strategic Research Reports combine our applied foresight on cultural intelligence, signals and market dynamics with further qualitative and quantitative research to gain an external, debiased, in-depth, and importantly, fresh perspective on consumer futures.
When clients work with us, we create bespoke, practical insight-led reports that strengthen their 2024/2025 business planning, with recommendations and implications that prioritise the potential opportunities and challenges to inform decision-making in the short and mid-term.
As a market-leader in foresight and trends intelligence, some of our biggest clients partner with us on our Foresight Programmes, trusting us and our 20-plus years of credibility to build their cultural and consumer trends tool: foresight that sits at the heart of their organisation.
Our Foresight Framework™ methodology and taxonomy align organisations by providing them with a shared view of the future and an in-depth understanding of the forces of consumer change. These programmes strategically interrogate key drivers and cultural shifts to build a central tool and resource of specific trends for the longer term, the next five years and more.
Relevance is an imperative for marketing and creative teams, so the future for these clients often needs to be more near-term and tangible. Our new Future Decoded Presentations offer a more visual, creative and tangible understanding of how culture is manifest for their marketing briefs.
These presentations explore what is influencing young consumers, how to secure meaningful and lasting relationships, where to interact, and how consumers want to be engaged and entertained.
We are a team of smart and curious strategists, futurists, analysts, researchers and writers. By identifying innovation, value and growth, we help you define future-fit strategies – making enlightened and informed plans in the present that lead to a better tomorrow. Therefore, beyond these products and services we also deliver a breadth of Bespoke Projects for an amazing client list spanning innovation, growth, creative, brand communications and placemaking strategies.
Whether you’re a business leader looking to validate your strategic initiatives or a team leader seeking help to course-correct and reprioritise, the New Codes of Living: Residential Retail 2025 Sprint is here to support you.