We apply our foresight intelligence directly to your business through our in-person Strategic Advisory
We work directly with global brands and businesses to turn our LS:N Global foresight into strategic decision-making tools that align clients’ current business objectives with these future scenarios.
When you want to kick-start thinking and fast-track your future decision-making, our job is to make your work easier, sharper, deeper and strategically actionable. We have designed our Applied Foresight Sprints™ as an inspiring and interactive way for brand teams to engage with foresight. The workshops offer a range of our productised proprietary intelligence to fast-track your future.
Many of our clients over the years – from internal research, insight and brand teams – have engaged with our Strategic Advisory to better understand the future outlook of a specific sector, category or pillar.
Our Strategic Research Reports combine our applied foresight on cultural intelligence, signals and market dynamics with further qualitative and quantitative research to gain an external, debiased, in-depth, and importantly, fresh perspective on consumer futures.
When clients work with us, we create bespoke, practical insight-led reports that strengthen their 2024/2025 business planning, with recommendations and implications that prioritise the potential opportunities and challenges to inform decision-making in the short and mid-term.
As a market-leader in foresight and trends intelligence, some of our biggest clients partner with us on our Foresight Programmes, trusting us and our 20-plus years of credibility to build their cultural and consumer trends tool: foresight that sits at the heart of their organisation.
Our Foresight Framework™ methodology and taxonomy align organisations by providing them with a shared view of the future and an in-depth understanding of the forces of consumer change. These programmes strategically interrogate key drivers and cultural shifts to build a central tool and resource of specific trends for the longer term, the next five years and more.
Relevance is an imperative for marketing and creative teams, so the future for these clients often needs to be more near-term and tangible. Our new Future Decoded Presentations offer a more visual, creative and tangible understanding of how culture is manifest for their marketing briefs.
These presentations explore what is influencing young consumers, how to secure meaningful and lasting relationships, where to interact, and how consumers want to be engaged and entertained.
We are a team of smart and curious strategists, futurists, analysts, researchers and writers. By identifying innovation, value and growth, we help you define future-fit strategies – making enlightened and informed plans in the present that lead to a better tomorrow. Therefore, beyond these products and services we also deliver a breadth of Bespoke Projects for an amazing client list spanning innovation, growth, creative, brand communications and placemaking strategies.
Cottonbro Studio
