France – Dior Science has revealed ambitions to become a powerhouse in reverse ageing research. In July 2023, the LVMH-owned brand’s science arm launched the first international scientific advisory board dedicated to the study of reverse ageing in Paris.
The board comprises 18 scientists and 600 Dior science researchers, including sociologists, psychologists, dermatologists and ethnobotanists. Together, this body of experts will collaboratively study the ‘twelve hallmarks of ageing’, defined by a recent study as biological mechanisms that occur in a normal ageing process – think stem cell exhaustion or chronic inflammation.
‘We are convinced that getting older does not mean getting old,’ explains Virginie Couturaud, scientific communication director at Dior.
In our Longevity Lifestyles macrotrend report, we previously analysed how players in the beauty, health and wellness industry must find solutions that allow consumers to live longer but, more importantly, better.
Dior, France
MZ Skin clinic, UK
While Gen Z champions inclusivity and authenticity, a competing narrative is emerging, shaped by the TikTokification of beauty and this cohort's propensity to embrace fluid, ever-changing identities.
Setting themselves apart from their elders, Gen Z are reshaping their views on non-surgical ‘tweakments’ and surgical treatments, and creating a demand for minimally invasive and preventative procedures that align with their approach to beauty and wellbeing.
According to the American Academy of Facial Plastic and Reconstructive Surgery 2022 members’ survey, Gen Z are booking cosmetic procedures at higher rates than ever before. Consistent with 2021, almost 75% of facial plastic surgeons reported increases in the number of patients aged under 30 requesting cosmetic surgery or injectables in 2022.
Among all age groups, the top three minimally invasive treatments were neurotoxins, fillers and topicals, such as chemical peels. The top three surgical procedures were facelifts, blepharoplasties and rhinoplasties. The latter remains the single most requested surgery among patients under 34.
Futures 100 Innovators : July
In this eighth longlist of our 2023 Futures 100 Innovators, we reveal The Future Laboratory’s chosen change-makers who are set to disrupt the lifestyle categories in 2023 and beyond. July’s future-shapers include a synthetic biologist, a radical-luxe gardener and the world’s first AI designer.
Each month, we profile 10 brands, businesses and people that our team of researchers and analysts have identified as driving forward innovation across multiple industries, ranging from beauty and wellness to luxury, design, retail and travel.
In October 2023, our complete Futures 100 Innovators list will be presented to a panel of industry judges who will select and award their 10 leading innovators.
You can nominate your own innovators via: futures100innovators@thefuturelaboratory.com
Luxury Futures 2023
