Axiom Space, US
Global – Italian fashion giant Prada is venturing into space fashion through a partnership with commercial space firm Axiom Space. They will be working on creating lunar spacesuits for NASA’s Artemis III mission, scheduled for 2025.
The collaboration aims to develop NASA’s Exploration Extravehicular Mobility Unit (xEMU) spacesuit design, enhancing wearers’ capabilities and comfort in the challenging space environment. Prada’s technical expertise in raw materials, manufacturing techniques and innovative design will contribute to the development of advanced spacesuits and shows the relevance of cross-skill collaboration in the luxury industry, as revealed in our Luxury Recrafted macrotrend report.
Prada’s venture into spacesuit design highlights its commitment to nurturing a forward-thinking ethos. It is also a great addition to the growing number of innovative space products, as tracked in our Innovation Debrief 2023–2024 report.
US – Magic Spoon, the brand behind lower-sugar and higher-protein alternatives to classic breakfast cereal, has introduced a range of better-for-you protein-packed cereal bars.
As consumers become ever more health-conscious, a host of food brands are re-imagining breakfast cereals as less sugary and more nutritionally balanced products. Magic Spoon originally launched its healthier version of childhood breakfast cereal in 2019, and has now introduced another convenient comfort food to its product range in the shape of cereal snack bars. Available in marshmallow and chocolatey peanut butter flavours, Magic Spoon Treats contain 11g of protein and only 1g of sugar per serving – a far cry from conventional bars.
‘We wanted to bring people back to the nostalgia of the quintessential ’90s-style cereal treats,’ said Gabi Lewis, co-founder of Magic Spoon. ‘Our Treats are the 2.0 version of these with the same approach to quality, nutritious ingredients people love in our cereal.’
At LS:N Global, we are monitoring how food innovators are re-engineering indulgence for changing palates and dietary preferences, creating an alternative confectionery market in the process.
Magic Spoon, US
As our offices become more social, intimate and personal, our homes are becoming more collaborative, corporate, commercial and hybrid.
But our living spaces are also becoming the real battleground for brands – with consumers demanding new kinds of intimacy, service and regenerative practices, and brands delivering these through transformative experience and superlative service.
Our Home States Futures macrotrend will highlight a new approach to viewing the home as an active and concentrated retail and lifestyle eco-system. It will become a hub that brands must target, woo and win over in precise and interconnected ways. To conquer this home-centric market, brands may appoint chief household officers and businesses will need to coordinate conversations, find synergies and create clear cross-selling strategies.
Join our in-house team, invited experts and global panellists at our Home States Futures online event on 19 October 2023 from 4:30pm to 5:30pm BST as we examine the future home – in terms of how we broker time, maximise wellbeing, re-assess usage, reduce waste, embrace data and develop new ways to side-hustle revenues from our sitting rooms.
Ketut Subiyanto
