12 March 2019
Author: Holly Friend
It’s difficult not to see the irony in the fact that people with thousands of followers, a blue tick and a constant rotation of Instagram Stories are telling us to put down our phones. Are they capitalising on a new fad – a Millennial hunger for the latest iteration of self-care? Or are they seasoned marketers, using much-frequented channels and their influence over thousands to encourage a healthier way of living?
We all know moderation is important. It’s integral to a future in which resilience and the ability to control our own urges – rather than switching off altogether – are paramount. As Ormerod herself states in a recent Guardian article: ‘Social media is here to stay, as are our phones, and while ‘off-gridding’ for a certain amount of time is gaining popularity, for most of us it’s really a matter of conscious, mindful consumption.’
In my opinion, brands and influencers alike should be encouraging mindful consumption in more imaginative ways; they need to do more than a catchy hashtag or sporadic Instagram caption that admits the dark truth behind a seemingly perfect shot. They should be finding ways to reduce users' reliance organically, eliminating the pressure and anxiety that comes with maintaining an online identity by rewarding infrequent, more thoughtful shares, posts and likes.
These mindful influencers may claim that social media can ruin lives but right now, they remain reluctant to reduce their daily doses. Perhaps it's time to practice what they preach.
For more on how technology can enable us to recover, cope and transform, look out for our upcoming macrotrend Resilience Culture.
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