30 August 2019
Author: Kelli Lane
Companies will also walk the emotional walk. More and more, successful businesses will build a culture of emotional security into their workplaces. We’re already seeing that among leading organisations which explicitly include emotions in their management principles – PepsiCo, Southwest Airlines, Whole Foods Market, The Container Store and Zappos all list ‘love’ or ‘caring’ among their corporate values. This drives their culture, it drives their actions, and it defines how they do business.
Finally, they will connect emotion to business value. Hiring for intellectual intelligence is giving way to hiring for both intellectual and emotional intelligence (EQ). Research has pointed to this for some time: a group of psychologists from Carnegie Mellon, M.I.T. and Union College conducted research on team dynamics and intelligence. After putting teams through a series of challenges, they found that what distinguished the ‘good’ teams from the dysfunctional groups was how teammates treated one another. The top teams all had high ‘average social sensitivity’ – being skilled at intuiting how others felt based on their tone of voice, their expressions and other non-verbal cues. EQ creates higher performing teams, that ultimately create higher performing businesses.
Thomas Watson, the former chairman and CEO of IBM, encapsulates this perfectly: ‘To be successful, you have to have your heart in your business and your business in your heart.’ He was spot on. Because creating a space where emotion is valued is guaranteed to also improve the value of your business.
Kelli Lane is head of client engagement at innovation consultancy co:collective. For more on the shifting attitudes and innovations that will shape the future of work, explore our dedicated vertical on LS:N Global.