Nature, which we had abandoned in so many ways, struck back in so many other ways. From the wildfires in Australia and California to the melting of the permafrost that encased Norway’s Svalbard ‘Doomsday’ seed vault, and finally to the global panic caused by Covid-19, our way of life has been disrupted beyond recognition.
So, is all lost? Can we turn the turbulence around? What comes next?
Rightly, everybody talks about the negatives of the current pandemic. But the positives will be far more reaching and profound. This is a hard, unsettling reset – but it will result in unprecedented and beneficial changes in how ordinary people behave and interact. If businesses aren’t prepared for this, in many ways they deserve to become the casualties of a new paradigm shift in how we broker the way we live, work and play.
After a decade of expansion, we are contracting, regrouping, reconsidering and refocusing. We are judging our brands, our experiences and ourselves in a whole new light. The three macrotrends you are about to discover delve deeply into the death of purpose, the rise of selfishness and our push towards a solitary sensuality that borders on the narcissistic.
Are you ready to transform at pace and reset everything you know in order to make it to 2030?
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