With our materials in mind, both wool and sheep have a huge opportunity to accelerate the transition to regenerative agriculture. Working closely together with our farmers and growers, we’re committing to source 100% of our wool from regenerative farms by the end of 2025. We’ll also be reducing or sequestering 100% of on-farm emissions related to wool.
While this change will help Allbirds tread lighter on the planet, it will also benefit other brands, by helping to increase the pool of available regenerative wool. It means that making a product can actually be positive for the environment. Imagine a jumper acting as a carbon sink, because the land the sheep graze on has been optimised to sequester carbon.
In fact, anything that grows in soil has the potential to be farmed regeneratively, such as cotton, hemp and linen. This means that brands who use natural materials, in favour of petroleum-based synthetics, can look to source regenerative fibres, or work together with growers and farmers to build regenerative models, supporting them along the way.
The untapped potential of regenerative agriculture is clear, but it will require time, patience and investment. Education and knowledge sharing are key to making this a reality. As a business that believes in collaboration over competition, we’re eager to share our research and knowledge to help others on their sustainability journey. This collaborative mindset across the fashion industry could help to speed up the transition to regenerative agriculture. Ultimately, the greater the demand, the faster positive change can be realised.
We need to rally together to take action, because there is no time to wait for perfection. While solving the climate crisis will require a multitude of solutions, some of which we haven’t dreamed up yet, we’re betting that regenerative agriculture will be one of them.
Hana Kajimura is head of sustainability at Allbirds. Look out for The Future Laboratory's Sustainability report, landing soon.
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