We are creating visibility for women like ourselves in the media industry.
JE: We are in the early stages of relaunching the Azeema Agency, with a separate website that gives our agency work its own home. It’s really exciting to have the agency as another avenue for Azeema, where we can make changes within the industry. We want to create something that is inclusive of different communities and shines a light on people from different backgrounds. We do this by working with clients to diversify projects, consulting on plans and collaborating with brands to make something inclusive.
SA: With regard to the magazine, we are working on issue four, which will come out later in 2021. In terms of the agency, it felt like a natural progression for us to share our different skills. We recently did a five-hour takeover on youth radio station Foundation FM, for example. During our slot, we shared insights from creatives within our community.
In the future, we want to widen our reach.
JE: When we can travel more, we would love to widen our reach by engaging with international communities in MENASA regions as well as creating content for the diaspora. It would be amazing to work with them and create opportunities for them where we can.
SA: We made this magazine in the UK, but as we travel and highlight people's stories from everywhere, we've realised we have more of an international reach than we could ever have imagined. In the future, it would be amazing to have representatives in different countries. There are so many more stories and people to spotlight.
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