What was behind the decision to make the platform video-centric, mobile-first and only accessible via NTWRK’s stand-alone app?
There are a million e-commerce experiences out there. We needed to set ourselves apart. This idea of video-based commerce, which in America usually exists in a different format – on television – was a really interesting idea for us. We hadn’t seen anybody doing that for the pop culture-driven Millennial and Generation Z audiences.
Statistically, people are spending their time on their phones, on social media, streaming stuff, watching YouTube, web-browsing. That’s where the market is, that's where the attention is, so that's where we want to play. We can always back into other platforms as we mature. Right now, we’re iOS only and the next move is Android, which obviously will give us an even bigger market share potentially.
All products sold are exclusive to NTWRK. What do brands need to take into consideration when developing products especially for this format?
We want to work with brands that organically create great products. We are looking for products that are highly collaborative, or products that have some kind of entertainment tie-back. Sometimes a brand might collaborate with a video game or with a film or with a well-known comic book franchise. We like that kind of stuff because pop culture is at the core of what we're creating at NTWRK, and we need to create content and an on-screen presence for these products. There needs to be some story behind what we sell, some connection, something that consumers can have an affinity with.