16 August 2021
News outlets: To combat doom-scrolling and the detrimental mental health effects of an overwhelmingly negative news cycle, the internet is being imbued with a new sense of positivity. Sites such as Covid Good News and MadHappy’s The Local Optimist point to a future when people will actively go online to regain a sense of optimism.
Entertainment: As we step closer to a new reality of real-world socialising, Gen Alpha are already a step ahead. For young people, the metaverse is a digital playground where they can interact, socialise and build entire worlds. Nine-year-old YouTube influencer Ryan Kaji recently opened Ryan’s World, a virtual world in Roblox for his fans to congregate.
Workplace: Technology brands are racing to innovate new concepts to aid our remote working future. Electronics company OPPO has unveiled a smartphone that can transform into a tablet to enhance office productivity, while Samsung is exploring a mobility concept that turns cars into roaming workspaces.
Digital experience: Digital twins of places and spaces will continue to enable people to explore, engage with and evolve their real-life surroundings. The Virtual Online Museum of Art has launched the world’s first fully interactive virtual museum. Similarly, the Virtual Factory is a digital manifestation of Manchester arts centre The Factory, albeit living in Fortnite.
: With news fatigue a side effect of consumers’ increased screentime, consider using your content to interrogate and engage in real conversations about world issues, rather than glossing over them completely
: Virtual socialising is not a temporary stop-gap until real-life socialising is possible again. For the next generation, the metaverse is the future of connections, and brands must think of these spaces as integral as real-world regions
: Brand managers should see gaming worlds as an untapped resource instead of a new frontier to be conquered. Harness gamification and digital twins to allow consumers to interact with your brand in an omnipresent space, even when it exists again as a physical entity
: Technological innovations will also transform how we work remotely, and as employers look for ways to boost productivity out of the office, the value of focus will become ever-more apparent