Forget Snapchat and Instagram. In 2022, Generations Alpha and Z will take it upon themselves to create fluid, creative social apps that nurture their mixed gender, intersectional and openly diverse multimedia friendships.
This desire to celebrate their diverse yet specialist skills and talents is also evident in how today’s youth are shifting from content-creators to content-curators. But, as our Reformation Generation youth trend details, young people remain activists at heart. They no longer trust mainstream marketing and advertising models, which seem increasingly out of step with their concerns, targeted anger and alt media agenda.
In our new Future Forecast 2022 report and webinar collection, we explore five trends from the Youth sector:
Alongside a Viewpoint with Paul Hill, the 22-year- old founder of Strada, on how he is empowering the next generation of artists and investors.
Download the full report now and discover the future of Youth.
In our new Future Forecast webinar, we explore how businesses can navigate the turmoil and discover unexpected areas of growth.
Tune in today to hear The Future Laboratory's co-founder and editor-in-chief Martin Raymond break down the 50 cross-sector consumer trends and innovations that will define the next 12 months.