Does the future of fitness lie in storytelling?

sector - health & wellness
type - future forecast 2022
Future Forecast 2022
Virtual health communities will continue to flourish in 2022, rewriting the public narrative around illness and empowering individuals to seek more personalised care

In the wake of the pandemic, the health sector is shifting towards Synchronised Care, focusing on living well for ourselves and others around us.

The industry is embracing self-led care, from radical relief platforms led by Generation Alpha to LGBTQ+ sexual health and wellness delivered by queer care-givers.
Fitness regimes are also changing: exertainment will put fun and frivolity back into workouts, while clothing and related exercise accessories are going plant- based in line with their owners’ planet-conscious lifestyles.

In our new Future Forecast 2022 report and webinar collection, we explore five trends from the Health & Wellness sectors:

1. Radical Relief

2. Bio-based Activewear

3. Cyclical Fitness

4. Exertainment

5. Queer Care-givers

Alongside a Viewpoint with Kori Harrison, vice-president of Trip, who explains how the app will democratise psychedelic therapy and be integrated into mainstream mental healthcare over the next decade

Download the full report now and discover the future of Health & Wellness.

Published by:

20 December 2021

Author: The Future Laboratory

Image: Pangaia activewear



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