Will TikTok transform future food marketing?

sector - food & drink
type - future forecast 2022
Future Forecast 2022
Food and entertainment will further collide as chefs find ways to directly engage consumers, while grocers and restaurants create immersive experiences

As we re-engage with the world through the lens of Redemptive Diets, food brands are reminding us of the visceral and collective nature of food. Some are rekindling our interest by harnessing the knowledge of chefs in the digital realm; elsewhere, TikTok is catapulting once obscure recipes and ingredients onto our tables.

Offline, eatertainment spaces are emerging that team dining with immersive experiences, while grocery stores are tapping into erotic and aphrodisiacal tastes, as eroto-retailing comes into its own – no pun intended.

In our new Future Forecast 2022 report and webinar collection, we explore five trends from the Food sector:

1. Chefs On Demand

2. Criteria Grocers

3. Eatertainment Spaces

4. Erotic Eating

5. Tiktok Tastes

Alongside a Viewpoint with Adam Maxwell, CEO of Voyage Foods, who explains how reverse engineering can future-proof the world’s most popular food and drink.

Download the full report now and discover the future of Food.

Published by:

17 December 2021

Author: The Future Laboratory

Image: Behave, US



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