Will brand transparency reform beauty’s efficacy claims?

sector - beauty
type - future forecast 2022
Future Forecast 2022
In 2022, beauty will become more inclusive and playful, veering away from aspiration to embrace escapism and joy while championing radical transparency and convenience

With attitudes, lifestyles and identities more fluid than ever, the beauty sector is embracing the ethos of Elastic Brands, taking a more flexible approach to making us look and feel better.

Products are being repackaged in ultra-convenient systems with new formulations that allow us to rapidly change looks. Ever-more agile beauty products will flex with the climate, so we can fly through airport security with miniature multi-tasking products that not only help us to save face but also save the planet thanks to next-generation zero- and positive-impact ingredients.

In our new Future Forecast 2022 report and webinar collection, we explore five trends from the Beauty sector:

1. Momentary Make-up

2. Certified Skincare

3. Flower Therapy

4. Wanderlust Beauty

5. Anti-aspirational Beauty

Alongside a Viewpoint with Lauren Bowker, designer and founder of The Unseen, who perceives beauty as a material that sits in between our inside and outside worlds.

Download the full report now and discover the future of Beauty.

Published by:

16 December 2021

Author: The Future Laboratory

Image: Uniskin, China



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