Launched to enable users to shop together on major fashion retail sites, Squadded is a Google Chrome extension that applies the social element of group shopping trips to a digital setting. For both brands and consumers, the result is a social shopping experience that replicates the communication and relaxed atmosphere of buying products with friends.
‘Most brands are trying to create a community and be socially present, whether it’s on Facebook and Instagram or on TikTok,’ Elysa Kahn, co-founder of Squadded, tells LS:N Global. ‘But the problem is that they have to manage this community that is separated and fragmented. Our goal is to centralise the community and give brands the possibility of using their website as their main asset.’
Described as ‘a new way to shop, designed for you and you only’, The Yes is an AI-powered shopping platform and virtual department store that works directly with fashion brands to deliver a customised and curated shopping experience. The platform seeks to be the department store of the future, presenting recommendations in the same way that Spotify or Netflix would. Users answer yes or no to a series of questions about their style and personal preferences and, naturally, the app gets smarter the more a consumer uses it.
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