With your audience in mind, a key aspect of Loanhood is that it connects its community of users at a local level. How will this work?
Through the app, people will be able to upload the clothing they own, deliver items to renters or meet in person. Beyond lockdown [in the UK], there will be more opportunities for people to experience the community aspect of Loanhood. This will include ‘meet the loaner’ events and try-on sessions, as well as pop-ups. Maybe, eventually, we will have permanent sites where lenders and borrowers can meet each other.
Do you see Loanhood having a role in educating and promoting circularity to fashion consumers?
To begin with, we’re focusing on building a strong community – then we can educate people about sustainability issues. We're very aware that our early adopters will already have sustainability on their radar, but when we go beyond that, people may know very little about it. We’ve already been doing some events and panel discussions in this area too. Even though fashion rental is a sustainable thing to do, we also want people to do it because it’s fun.