21 June 2019
Author: The Future Laboratory
Wellness has been in accelerator mode. Having grown exponentially over the past few years, the sector has fallen victim to a narrative that tells consumers they must constantly achieve more – to be fitter, stronger or more zen – and pack more into their already saturated lives.
Now, a counter-narrative is emerging. In our Conscious Decelaration macrotrend, we explore a growing desire to replace a quick-fix mentality by focusing on slowing down and allowing space to breathe, both physically and metaphorically.
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