From there, experiences that offer a transformative look at identity and ancestry await travellers. According to Rabbi Kohain Halevi, a board member of the Diaspora African Forum, while many people cannot trace the exact township or clan they come from, many visitors can learn more about their ancestors by visiting Ghana’s Door of No Return – through which millions of Africans were forced onto slave ships bound for the US – creating a full-circle moment. Ghana has become a leader in roots tourism, with campaigns to encourage those of the African diaspora to help process the experience of ancestors.
As well as journeys of self-discovery, Black travellers are also embarking on trips that expand their knowledge of the complexities, and sometimes painful aspects, of their histories.
Until travel restrictions are lifted, Nomadness Travel Tribe, an online community for travellers of colour, has taken to Instagram for a series of educational Black history videos in collaboration with Freedom is Mine. The series includes history lessons about under-discussed Black communities in Pakistan and Russia, as well as dance history, from samba to Jamaican dancehall.
Elsewhere, destinations are embedding education into their tourism recovery strategies. The Caribbean island group of Guadeloupe is actively highlighting its history of slavery. Sandra Vénite, Guadeloupe tourism board’s US director, is seeking Black journalists and media outlets to help tell the islands’ story in order to reach African American travellers.
Sign up to our trends intelligence platform LS:N Global and get unlimited access to a hive of insights - from microtrends and macro trends to market reports, daily news, research across eight industry sectors and much more.
Members also get full access to our Intersectionality series.
Alternatively, explore our Black History Month series on our blog for more articles celebrating Black culture this month.