Iris&Romeo, US
US – Iris&Romeo hopes to streamline beauty consumers’ lives with its collection of ‘do-it-all hybrid’ skincare.
Specifically targeting Generation X women, the brand is taking the multiple steps of daily skincare regimes and consolidating them into products that are as ‘effortless as throwing on a moisturiser’. Launching with the Best Skin Days moisturiser, the $64 (£52, €58) cream combines SPF with blue light and pollution protection, and a subtle colour tint to match multiple skin tones.
‘Who has time for an 8-step routine every morning? Between kids, coffee, gym, emails, shower, get dressed… it’s a miracle you get out the door,’ reads the Iris&Romeo website. Alongside conforming to EU standards, which bans 1,400 ingredients from being used in beauty products, the brand also touts its sustainability credentials, using glass containers that are 100% recyclable and outer packaging is made from 100% post-consumer recycled paper.
Look out for our new beauty macrotrend launching in September, which will examine the effort brands are making to become more holistically responsible in their operations.
Amsterdam - Adidas is championing a new fashion process that forefronts raw textiles as a mode of sustainable fashion.
The activewear brand has partnered with the textile innovation studio BYBORRE to create a new design process called TRUE COLOR, which urges designers to reduce their reliance on dyeing, finishing, inefficient construction and garment processing. The partnership has launched a capsule collection to demonstrate these core principles. The garments, which feature innovative materials from companies like GORE-TEX, The Woolmark Company, Nylstar and Majocchi, offer clean cut designs contrasted with knitted textures.
Denis Dekovic, vice president of design at adidas commented: ‘BYBORRE and adidas don’t expect everyone to stop using all color and/or finishings, but expect everyone to start asking the right questions to challenge the current industry’s ways.’
Consumers are becoming increasingly concerned about the impact that clothing manufacturing has on the world around them and as a result brands like Volcom have been working on improving the transparency of their supply chains.
True Colour by Adidas and BYBORRE
