27 : 11 : 20 : Weekly Debrief

type - need to know
Need To Know

This week: Klarna’s multipurpose mailboxes, digital-first runways, a configurable luxe Mini, mood-enhancing sunglasses, and adaptable furniture to help people with dementia.

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27 November 2020

Author: The Future Laboratory

Image: Helsinki Fashion Week

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The Klarna Future Shopping Lab, Sweden

1. Klarna’s colourful cubes hint at high street futures

Sweden – Payment solutions service Klarna is improving the e-commerce experience with a community-facing locker concept.

Dubbed the Modular Mailbox, the colourful lockers focus on areas of the retail journey that cause friction, combining different modules as a solution. Designed to sit within neighbourhoods, one module allows users to collect online orders, another is for recycling parcel wrapping, while a more innovative element could enable 3D printing.

The concept could also support community sharing. ‘There could be an app for your neighbourhood where you could request a screwdriver, and a neighbour would drop one off in the box,' explains Rasmus Fahlander, product director of purchase experience. The Modular Mailbox is the result of Klarna’s latest research project – Klarna Future Shopping Lab – which is designed to elevate convenience, inspiration and value for shoppers.

As e-commerce continues to grow, logistics solutions focusing on circularity and design are set for increased demand. In Flagship Fulfilment, we explore the ways in which delivery solutions can bolster brand identity.

 

Walking in the Street by Dolce & Gabbana, Italy & Global

2. D&G pivots to monthly see-now buy-now catwalks

Italy & Global – Luxury fashion brand Dolce & Gabbana is discarding seasonal shows with a new monthly approach to fashion presentations.

Its see-now buy-now monthly digital catwalks will open up the brand to viewers around the world, taking place across its website and social media channels, while allowing audiences to directly engage. Its first show, Walking in the Street, will let viewers instantly buy from a collection of embellished daywear, denim designs and jewellery.

‘This is a completely new path for Dolce & Gabbana. Now you can watch the show, see the looks and the accessories and then buy them directly online through our website, or in our boutiques. In this way you don’t have to wait six months to have them,' explains Stefano Gabbana, designer and co-founder of Dolce & Gabbana.

As the luxury sector secures its footing online, brands are exploring new opportunities for content marketing that combines entertainment with acquisition. For more, explore Luxtainment.

Vision Urbanaut by MINI, UK

3. A multidimensional Mini for itinerant luxurians

Munich – Automotive brand Mini is challenging conventional car design with its new Vision Urbanaut concept.

The fully electric vehicle features an expansive interior with moveable elements that help create three different configurations or ‘moments’. While taking the car format as its base, the vehicle doubles as a living room-style space, with the three moments offering a different mood and setting. Dubbed Chill, Wanderlust and Vibe, drivers can switch between the configurations by placing a disc-shaped device – the MINI token – into one of three indents built into the car.

When the car isn’t being driven, the dashboard can be lowered to create a daybed area, while a textile-covered archway at the back of the vehicle extends to create a ‘cosy corner’. In the Chill configuration, a sofa-like area is lit up by an LED-powered forest canopy design. For the Vibe design, the vehicle becomes more of an interactive space featuring music and visuals for a club-style atmosphere.

As car ownership becomes less common, luxury consumers are seeking hyper-exclusive Supercar Clubs to elevate their vehicle experience.

4. These sunglasses have mood-altering lenses

US – Garrett Leight California Optical (GLCO’s) latest line of sunglasses boast psychophysiological benefits.

The brand is working with lens-maker Zeiss on the limited-edition Naples Mood Capsule collection, which uses coloured lenses to influence the wearer's mood, mindset or emotional responses. Using its own research into neuroscience, Garret Leight California Optical offers three lens options. The yellow BioChrome Focus lenses promise better attention and response time, the green Relax lenses have a calming effect to promote creativity, while the red Boost lenses are said to enhance energy and physical performance.

With a view to the wider wellbeing benefits of the Mood Capsule collection, the brand's eponymous founder and CEO, Garret Leight, explains: 'Trying to prioritise self-care and emotional wellness in whatever capacity we are each capable of is important right now and these mood-enhancing lenses feel like a way to offer that within the scope of what we do.'

Discover more on how brands can tap into optimising neurological behaviour in our Experience 2020 macrotrend.

Naples Mood Capsule by GLCO, US
Hack Care, Singapore

5. A DIY design manual for inclusive homeware

Singapore – Lekker Architects and industrial design studio Lanzavecchia + Wai have created an Ikea-style catalogue of DIY design hacks to make the Swedish company's products better suited to people living with dementia.

Created in collaboration with the Lien Foundation, Hack Care takes aesthetic cues from Ikea catalogues and contains DIY ideas readers can use to alter and augment their furniture and homeware. In addition to visualising more than 50 tips and tricks, the 244-page manual also contains personal stories from other carers who assist dementia patients.

In a bid to empower people with dementia and their carers, Hack Care’s advice addresses how ‘everyday home environments do not always anticipate or meet the unique needs of people battling cognitive and physical frailty’, explains Lee Poh Wah, CEO of the Lien Foundation.

As we learn more about how interiors affect our wellbeing, designers are being prompted to think more carefully about the effect of their choices on the end user – something we discuss with Ivy Ross, vice-president of hardware design at Google.

 

To future-proof your world, visit The Future Laboratory's forecasting platform LS:N Global for daily news, opinions, trends, sector specific insights, and strategic toolkits.

 

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