Alternet Economies

Some 30 years after the internet was created, a revolution is upon us. A technological counter-culture is subverting digital capitalism and powering new value frontiers for creators, consumers and brands. A next-generation internet built on decentralised technologies not only promises better user control, but also more competition.

In this report, we look at the next chapter of stakeholder capitalism. Instead of simply being used to share information, the internet is now also being used to coordinate value. Within this more equitable version of cyberspace, competitive platforms, currencies and modes of commerce are creating a fluctuating landscape for brands and media. As they transition from investor-ownership to user-ownership, we examine how participation is becoming the new product.

In the Alternet Economies research we reveal trends such as:

: Post-social Creators
: Direct-to-avatar
: Day-to-day DeFi
: Internet-owned Brands
: Community Coders
: Data Commerce 3.0

Equilibrium Cities

Elastic Brands

Forget advertising campaigns and branded content. As the power dynamic shifts between brands and consumers, all eyes are on the inner workings of your business – and how seamlessly it can respond, recalibrate and adapt. Moving beyond reactionary thinking, this is a chance for brands to pilot a truly transformative future for business.

In this report, we examine how as the power dynamic shifts between brands and consumers, all eyes are on the inner workings of businesses, and how seamlessly they can respond and recalibrate. In order to survive the economic tumult, Elastic Brands must move beyond reaction and instead take a kinetic approach to their business models, from everyday operations to their supply chains and workforce.

In the Elastic Brands research we reveal trends such as:

: Symbiosis Strategies
: Conscious Recalibration
: Flux Capital
: Intangibrands
: Chief Disaster Officers
: Dynamic Democracy

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