22 : 11 : 19 : Weekly Debrief

need to know
sector - food & drink
type - need to know
Need To Know
category - digital
category - sustainability
sector - luxury

This week: Low-impact luxury housing, Google supports sustainable start-ups, e-commerce avatars, life-saving lingerie, and recipes for emotional wellbeing.

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22 November 2019

Author: The Future Laboratory

Image: Carne Bollente AW19


Stilt Studios, Alexis Dornier, Bali

1. Prefab homes for low-impact, itinerant living

Bali – Architect Alexis Dornier has developed a concept for modular, elevated housing that can be assembled and reassembled in different locations.

Stilt Studios, which are prefabricated homes on stilts, have been designed to have minimal impact on the land they occupy. Because they are elevated, the multi-level structures can be erected on sites with awkward shapes or difficult, uneven terrain.

Dornier's high-end concept is customisable and scalable, with a variety of possible alterations and sizes. Following the principles of a circular economy, Stilt Studios are made to reuse and recycle products and materials for as long as possible, therefore eliminating waste. Other sustainable features include large overhangs that are designed to minimise solar heat and harvest rainwater. Dornier also envisages that the space beneath the buildings could, in some cases, be used to grow food.

In the age of Liberation Luxury, Stilt Studios demonstrate how high-end design is evolving to reflect Untethered Luxurians’itinerant lives.

A Space for Being by Google at Milan Salone Internazionale del Mobile 2019

2. Google's new accelerator supports sustainable start-ups

California – The technology company is launching an accelerator for social impact start-ups, which will focus on sustainable development goals.

The programme is designed to address the unique challenges start-ups face when building a social impact company. Geared towards those working to create a more sustainable future, the accelerator has been created to provide access to training, products and technical support for founders, who will work with Google engineers and receive mentoring from over 20 teams at Google, as well as outside experts and local mentors.

According to Google, start-ups will be selected based on the UN’s Sustainable Development Goals, which include poverty, inequality, climate, environmental degradation, prosperity, and peace and justice. Between eight and ten start-ups will take part in a six-month accelerator programme starting in early 2020. Later in the year, a second cohort will be selected.

For more how on the technology sector is shifting focus to be a force for good, read our debrief of Web Summit 2019.

YOOX MIRROR reloaded

3. Yoox boosts e-commerce with bespoke digital avatars

Milan – The online fashion retailer has introduced a new feature within its AI-powered virtual styling suite, Yooxmirror.

By taking a selfie or uploading a photograph to the Yoox app, shoppers will be able to create their own personalised digital, 3D avatar. Once the avatar is created, users can virtually try on outfits to see how clothes and accessories look, as well as share their favourite outfits on social media.

The avatar feature, which is powered by a combination of artificial intelligence and augmented reality technology, allows users to explore products virtually in a personalised, interactive and engaging way. ‘Before Yoox you could only try on items in the changing room of a boutique, then with Yoox, your home became the new changing room. And now, with Yooxmirror, you can try on the clothes virtually,’ says Federico Marchetti, chairman and CEO of Yoox Net-a-Porter Group.

In a similar vein, our Digital Fit microtrend explores how digital tools are helping to refine sizing options for shoppers buying fashion online.

4. This lingerie range seeks to save lives

London – A new range of underwear aims to educate young women about checking their breasts, in order to detect signs of breast cancer.

Breast awareness charity CoppaFeel! has partnered with fashion brand Boohoo and creative agency AMV BBDO to create the Life Saving Lingerie collection. Comprising three graphic bras that use different patterns to guide wearers as to how to check their breasts, the collection’s release coincides with the end of Breast Cancer Awareness Month. Washing labels inside the bras will also describe the other symptoms for young women to be aware of.

In addition to working with 12 female illustrators on a series of campaign artworks, AMV BBDO has created a 60-second film promoting the bras. ‘We’re really pleased for the opportunity to spread our message with Life Saving Lingerie,’ says Kris Hallenga, founder of CoppaFeel! ‘CoppaFeel! exists to stamp out the late detection of breast cancer by educating young people about their boobs and encourage them to get anything abnormal checked out.’

Earlier this year, Topshop and Topman similarly sought to turn garments into wellbeing manifestos by introducing a series of care labels that encourage wearers to take better care of their mental health.

Life Saving Lingerie, CoppaFeel!
Thinking & Eating cookbook by School of Life

5. A cookbook that explores food's emotional impact

London – The School of Life has published a collection of recipes for emotional wellbeing.

Combining philosophy and psychology, Thinking & Eating posits the idea that food plays a vital role in our emotional health as well as our physical health. The book highlights the connections between what we feel and what we eat, building on notions such as ‘comfort food’ and ‘stress eating’ in order to suggest how various ingredients can alter our moods and emotions.

Exploring the ways in which food and drink intersect with our psychological needs, recipes are arranged according to the emotional states they inspire. ‘We want to show how ingredients and dishes can be supporters of certain ideas, emotions and states of mind that best help us confront the challenges of existence,’ says The School of Life.

A menu of conversation starters also seeks to promote fulfilling discussions around the table. Similarly, our forthcoming macrotrend, Home Eatertainment – launching here on 22 November – examines how food and drink’s role in our fundamental need to belong is changing the way we eat, drink and entertain at home.


To future-proof your world, visit The Future Laboratory's forecasting platform LS:N Global for daily news, opinions, trends, sector specific insights, and strategic toolkits.


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