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22 : 05 : 20 : Weekly Debrief

Need to Know

This week: Smart suncare, the rise of shopping parties, Ovolo’s hotel room restaurant, bacteria-powered skincare and intuitive smear tests.

Lumasol, US

1. Lumasol’s suncare for smart sunbathers

US – Lumasol has launched a suncream mist complete with a smart engine and wristband that reminds users to re-apply the product.

Designed to inform and safeguard the skin health of users, Lumasol offers a technology-based solution to suncare. Consumers can apply the SPF mist before or after make-up. Then, a corresponding wristband changes colour when exposed to UV light, reminding them to re-apply in accordance with US Food and Drug Administration recommendations.

‘The sun is an integral part of our lives, boosting happy hormone levels, and vitamin D, but it also has its negative effects,’ explains Sophia Hutchins, founder and CEO of Lumasol. ‘Re-application is so essential but it’s the part that falls off. Lumasol solves this to protect people and encourage protected sun exposure.’

With a growing awareness of the relationship between the sun and skin health, suncare is becoming increasingly important for consumers looking for protective skincare solutions.


2. This app throws shopping parties for fashion squads

Global – Squadded is a Google Chrome extension that enables users to shop together on major fashion e-commerce sites.

Taking inspiration from the social experience of group shopping trips, Squadded replicates the communication, advice and atmosphere of physical shopping with a concept dubbed the ‘shopping party’. When adding the extension to their browser, friendship groups can shop together on sites such as ASOS, Boohoo and Missguided – with the list expanding based on user requests.

‘Sharing your findings, asking the opinion of your friends, taking inspiration from the looks on social media communities, that is what is changing a simple online visit to a shopping experience,’ notes Squadded in a press release.

As we explore in Community Commerce, innovative retail concepts are on the rise as consumers seek new ways to discover and share products.

The Restaurant in Room Experience by Ovolo, Australia

3. Ovolo’s luxe private dining experience

Australia – Ovolo has launched a private dining experience in its Canberra branch, to allow visitors to safely dine outside of their homes.

The dining concept allows customers to have a change of scenery in one of the hotel’s rooms, while enjoying a three or five course set menu. Called the Restaurant in Room experience, it's currently available to book on Thursday, Friday and Saturday nights for private dining only, or for both private dining and an overnight stay.

Launched in line with the nation’s gradual easing of restrictions, Ovolo branches in Sydney, Brisbane and Melbourne are already set to follow Canberra’s offering. Vince Lombino, food and beverage director of Ovolo group said: ‘We are even looking to collaborate with our Creative Culinary Partner, Ian Curley from French Saloon, at Ovolo Laneways in Melbourne and even one step further working with our fellow restaurateurs to potentially do pop-up Restaurants In Room.’

The travel industry has been particularly hard hit by the impact of Covid-19, and brands that are able to responsibly cater to demands for escapism and new experiences are likely to resonate with consumers.

4. A serum to boost the skin’s microbiome

US – Ellis Day Skin Science is a skincare brand harnessing the power of microorganisms with its debut product.

The Wild Resilience Active Phage Serum draws on the use of phages: foundational microorganisms that balance bacteria. The brand blends bioactive ingredients that reset and regenerate the skin's microbiome, while supporting bacteria that reduces inflammation, redness and blemishes.

‘This is a brand new active ingredient that’s completely natural. It belongs on your skin,’ says Carol Christopher, CEO of Ellis Day. ‘In a perfect world, you would have all the right phages on your skin to kill all the bad bacteria on it, and you would have a perfectly balanced microbiome. In an imperfect world, we are just helping you do that.’

As we explore in our upcoming Beauty macrotrend, consumers will be increasingly conscious of the ingredients they’re putting on their skin – and investing in products that prioritise health and safety.

Wild Resilience Active Phage Serum by Ellis Day Skin Science, US
At-home HPV testing by Sukha

5. Sukha simplifies at-home smear tests

Bath, UK – Design studio Matter studio has launched a series of design concepts to enable at-home HPV testing.

Called Sukha, the three concept designs were created to take the routine procedure of smear testing out of the doctor's surgery, opening up dialogue on how design can simplify a common medical process.

Created to mirror the accessibility of familiar sanitary products, the three designs include a compact applicator with absorbent swab; a smart device providing digital feedback for at-home reassurance; and a silicone moulded applicator that fits on the finger for more tactile testing. As well as empowering women to take testing into their own hands, the at-home convenience aims to encourage more women to be tested more regularly.

The next generation of diagnostic devices are being developed with a design-led approach for consumers and healthcare professionals alike. For more, read our macrotrend Certified Wellness.

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